Affordable Learning Solutions: Webinar Series for Sharing Campus Initiative @ CSU Monterey Bay

1. Affordable Learning Solutions: Webinar Series for Sharing Campus Initiative @ CSU Monterey Bay Nature, Principles of Biology e-text Welcome! Please introduce yourself to others by entering your name, title, and campus in the chat window. If you need to use telephony for audio,dial 1-866-244-8528 and enter PIN 862488

2. AL$ Webinar #7 Agenda • Welcome and AL$ Overview/Updates(Christie, 10 minutes) • AL$ Efforts and Outcomes @ Monterey Bay(Oehlman & Tinsley, 20 minutes) • Nature, Principles of Biology e-text(Steed & Narguizian, 20 minutes) • Summary, Discussion, and Looking Ahead(All, 10 minutes)

3. http://als.csuprojects.org • Making It Easier To Find • Alternative Content • Tools • Technologies • Policies • Marketing & deployment strategies

4. CSU Provides System Access to Free or Low-Cost Textbook Alternatives • Open Educational Resources: Over 40,000 FREE online teaching materials including over 2,300 FREE online textbooks are available @ AL$ website • CSU Library eBooks: CSU systemwide electronic library collections provide students FREE access to eBooks • Faculty-Authored Materials: Published and distributed in a variety of ways • Lower Cost Publisher eTextbooks: CSU Rent Digital

5. About Digital Textbooks in the CSU • Digital textbooks cost 45%-55% less than new print textbook prices • 33% of CSU students prefer digital textbooks • 1% of all titles sold in CSU bookstores are digital textbooks There is an unmet demand in the CSU marketplace

6. Agreement On 4 Key Areas • Choice: Faculty have a wide choice of publishers and students can choose a digital rental or not • Price: 60% off new print textbook prices and publishers choose the titles they will offer • Marketing: CSU and vendors collaborating to raise awareness, comfort, and competencies in using digital textbooks • Accessibility: Vendors will provide the CSU a roadmap for improving the accessibility of their eReaders

7. Spring 2013: • Student-focused activities • Campus Outreach: Student awareness of choice through your campus bookstore • Cal State Student Association communication program • CSU Public Affairs program

8. COMING SOON: Café Scribe, Schlager, W.W. Norton

9. Why Do CSU Students Use Rent Digital? Affordability • Offers the lowest price compared to hard copy new, used, or rental • Do not have to wait until the end of term and buyback to get a low net price • Do not run the risk of incurring unexpected credit card charges at the end of the term because of lost or forgotten rental • Can afford to buy ALL of materials for classes and not have to do without some because money does not cover it all Reduce Stress • No longer subject to backpack book theft while studying in the library, eating lunch, relaxing on campus • Thieves not only cannot steal my digital books, they cannot sell them • No heavy weight in my backpack • Do not have to worry about remembering to return rentals during finals Reassurance • Rent Digital is available in NEW editions unlike used books and hard copy rentals which are not available until a new edition has experienced adequate sales • CSU only has the correct edition/title/ISBN the instructor has selected so no risk of buying the wrong book Unique Benefits • Paying the least amount up front but if students decide to keep the materials, they can pay the difference • Interactive content is much more exciting than hard copy and grades reflect the improvement • Tests identify and explain errors so students learn from tests as well as studying • New information, updates, and cutting edge technology can be added and edited in real-time by publishers so there is no ‘old’ edition • Get to select the format that suits them while the instructor still selects content

10. Digital Rentals: Student Savings • If 1/3 of CSU students choose 1 digital rental per semester instead of a new $100 print textbook….. • CSU students will save about $17 Million in 2012-13

11. CSU ALS Activities: What’s the Schedule? • 2012-2013: Faculty/Staff-focused activities • Join the AL$ Online Community for info and support tinyurl.com/als-community • Monthly webinars by CO, CSU campuses & vendors • Support for Campus AL$ Initiatives • Workshops at your campus

13. CSUMB ALI not to be confused with a dark alley image from ala.org

14. Affordable Learning Workgroup ali.csumb.edu • One member from each college • Each member is already doing something fabulous • Members' roles include: • representing their college's specific needs/issues • promoting the committee and its work • facilitating workshops (they don't know this yet-heh!) • consulting with individual faculty members who want to do fabulous things

17. Start Where You Are. --Pema Chodron (The CSUMB Library/Affordable Learning Workgroup Ebook Pilot Project)

18. Pilot Parameters • Library gift funds • Five(ish) courses • Books must not be traditional textbooks and must be available in ebook form via our book vendor, YBP • Print copies available in bookstore • Print copy on reserve?

19. Data We Hope to Collect • Bookstore • Student surveys • Faculty interviews or surveys • Usage data from ebook platforms

22. You Are Not Alone...

23. What We Can Do for You • Consulting services for instructors • Leveraging ALI with ATI IM identification • Reduce costs AND improve identification goals • Proactive research and data collection • Identifying large enrollment/multi-section courses • Identifying multi-text/expensive text courses • Data collection infrastructure • Create repository/dashboard of relevant data • Integrations to digital learning spaces and tools • LMS, Softchalk, PDF, Diigo • Publish savings to the public

25. Quality education requires quality resources. • Students get what they pay for. • We’re not one of "those” universities. • It simply doesn’t compare . . . • I’d have to change my whole syllabus—my whole course! • There's no way I'll have all that technology in my classroom!

26. But Me . . . I'm Convinced! • Save students money? It's worth my time and effort! • My custom text cost students half . . . • There'll be no excuses the first day of class! • Check out all those really great supplements! • It's as good as--no, it's better than--what we're using now. • Students like using their tablets . . . BUT . . .

27. Caught in the change . . . free to fee . . . and in the mystery of the disappearing textbook

29. 17 seconds for questions 0 seconds for answers

30. Nature Education Principles of Science Frank Steed Senior Account Manager f.steed@us.nature.com 617-475-9236

31. About Nature Publishing Group • Nature founded in 1869 • Scientific American founded in 1845 • 70+ journals in the life, physical, and clinical sciences, all leaders in their field • Recent expansions into scientific communication, digital science tools, and education

32. About Nature Education • Scitable – 5 years ago • POS/POB – January 2011 • Pilot adopters Sept 2011 • 139 Adopters/17,000 Enrollment • International, HS and College

33. Trends and Issues • Effectiveness (mastery of the subject for students) • Affordability • Customizability • All in one solution • Student Success and Retention • Value • Student is the Customer

34. Technology is changing the landscape

35. The Landscape Source: Xplana

36. Students • Digital Natives • Information NOW • Interactivity and “sound bites” • Instant gratification • Price sensitive • Peer influenced • Value

37. Nature Education Solution • Digital Natives – ground up • Not an ebook • Value Pricing - lower than rental • Peer influenced • Value – All in one solution • Quality – Nature Brand • Customizability

38. Nature Education Solution • Effectiveness (mastery of the subject for students) • Simple and Concise • Different ways to learn • Testing, Gradebook • Real Science • Available on all devices • Continually updated • Student Success and Retention

39. What Is Principles of Biology? Interactive Textbook + Classroom Tools + Teaching/Student Support

40. The Three Pillars • Real Science • Nature Primary Literature • Scientific Skill-Building • 2. Born Digital • Customize and Personalize • Mobile and Accessible • Real-time Gradebook • Print and Offline • 3. Affordable • $35 Online/$31.50 Bookstore • Lifetime Access

41. Ways to Purchase • Bookstore – Students buy directly from bookstore • E-Commerce – Students directly purchase access through Principles of Science website. • Institutional Sales – The University buys codes directly. • Reference Version – Library purchase of searchable version of the textbook. Google search takes you to particular section in the book.

42. Demo

43. Frank Steed Senior Account Manager f.steed@us.nature.com 617-475-9236

44. CSU affordable learning solutions webinar: Implementing scientific teaching with Nature’s new digital Biology text Paul Narguizian CSU Los Angeles

45. Today’s Talk • Pros and cons • Ideas for leveraging POB to implement the inverted classroom and scientific teaching

46. Pros & Cons • born digital • designed around unique features like hyperlinks to primary literature, interactive or animated figures, and embedded quizzes • born prematurely • the aggressive production timeline imposed on this project resulted in our pilot version having many, many editorial / content / functionality issues (editing is ongoing, and the product continues to improve in terms of accuracy and functionality)

47. Pros & Cons • Customizable assignments (multiple choice questions) can be embedded in the text to provide formative assessment for students and instructors – Question banks are available for each module, or instructors can create their own • Eventually the gradebook should be synched with LIMS, but this functionality does not seem to be available yet

48. Pros & Cons • Most students seem to like the digital format of the text • Some students prefer paper texts to a digital format – there is an option to print individual modules, but the figures are relatively low resolution and students complain about having to print

49. Pros & Cons • Low cost (under $50) to students • Lifetime access to POB as it is updated (doesn’t expire) • ?

50. POB and Scientific Teaching • Evidence-based teaching: • incorporating best practices for undergraduate teaching as indicated by research in teaching and learning • incorporating evidence from our own teaching to improve student learning • Active learning, Assessment, Diversity Handelsman et al., 2004 Science 304:521-522. Scientific Teaching (Handelsman, Miller, &Pfund 2007) Wisconsin Program for Scientific Teaching (HHMI)