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STOP the global epidemic of chronic disease

STOP the global epidemic of chronic disease. An introduction to WHO's new advocacy toolkit. Advocacy?. Advocacy is the process of influencing people to create change. Advocacy uses information in deliberate and strategic ways. Advocacy ≠ education

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STOP the global epidemic of chronic disease

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  1. STOP the global epidemic of chronic disease An introduction to WHO's new advocacy toolkit

  2. Advocacy? • Advocacy is the process of influencing people to create change. • Advocacy uses information in deliberate and strategic ways. • Advocacy ≠ education • Basic principle: If you do not ask for "it", you will not get "it".

  3. Why advocacy for chronic diseases? • Misunderstandings have contributed to their neglect. • General neglect of the chronic disease burden in international public health and development agendas. • The evidence for action is strong and persuasive.

  4. Summary of the evidence

  5. Why this advocacy toolkit? • To teach the processof effective advocacy. • To equip users with a range of advocacy tools. • To multiply dissemination of key messages about chronic disease.

  6. Toolkit's primary target audience • Chronic disease advocates(potential influencers) at national/local levels, including: • Government ministry staff • NGO staff • Health care opinion leaders • Consumer/Patient groups

  7. Toolkit's target purpose • Equip chronic disease advocates (potential influencers) with key messages, methods and tools to powerfully advocate to chronic disease decision makers. • Decision makers include: • Health ministers and deputies • Minsters of Finance, Planning, and related sectors • Donors and funding agencies • Employers • Community leaders

  8. What about the media? • The media can get key messages to both decision makers and influencers. • Toolkit teaches influencers how to work effectively with the media, as part of an overall advocacy plan. • Toolkit contains items tailored especially for the needs of journalists (reproduction quality images, broadcast footage, pre-packaged print and video media features).

  9. Advocacy process The media Chronic disease advocates (influencers) Teach skills Provide tools that can be adapted to local context Chronic disease decision makers Increased investment in chronic disease prevention and control

  10. Contents of the kit

  11. Simple 7-step plan

  12. Practical advice and examples • Links to toolkit, multimedia pack and web

  13. Typical 2-page spread of manual

  14. Multimedia pack • One CD and two-sided DVD • Choice of menus in English and French • Documents, multimedia features and videos in numerous languages

  15. Multimedia pack contents • CD: reports, strategies, fact sheets • DVD-side 1: multimedia • DVD-side 2: Do-it-yourself components

  16. Policy briefs • Series of seven 2-page briefs • Each designed for different decision maker group • Ministries of Health • Ministries of Finance • Donors/funders • NGOs • Employers • Schools • Health care planners (shown) • Uses stepwise approach • Not prescriptive, but gives ideas on what each group can do to get started

  17. Quick summary sheet • Can be used during meetings as “show and tell” tool

  18. Media features • Pre-prepared features on three themes journalists ask about most frequently • Newspaper, newsletter, magazine formats • Users are free to reproduce ‘as is’, or adapt using DVD do-it-yourself components

  19. Posters • Series of five posters • Complements 2005 ‘face to face with chronic disease’ poster series • Posters can be adapted using DVD do-it-yourself components

  20. “Facing the facts” brochures • Series of five 4-page brochures • Brief overviews of important chronic disease issues

  21. For more information Advocacy toolkit website: http://www.who.int/chp/advocacy/en/ To request copies of the advocacy toolkit, ‘face to face with chronic disease’ posters, or to provide feedback: chronicdiseases@who.int

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