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By: Muhd Khaizer Omar

Determining Consumers’ Perception on Television Advertisement among Oklahoma State University Students. By: Muhd Khaizer Omar. General Hypothesis. Young students, he or she has a strong tendency to get influenced by the television advertisement compared to adult students

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By: Muhd Khaizer Omar

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  1. Determining Consumers’ Perception on Television Advertisement among Oklahoma State University Students By: MuhdKhaizer Omar

  2. General Hypothesis Young students, he or she has a strong tendency to get influenced by the television advertisement compared to adult students Null Hypothesis: Young students do not get influenced by the television advertisement

  3. Variable • Dependent Variable: Television Advertisement • Independent Variable: Age (Young and Adult) • Independent Variable: Gender

  4. Result The chart shows that young students between 12 to 25 years old are classified as being neutral by the influence of television advertisement. On the other hand, the number of adult between 26 to 45 years old generation are classified both disagree and neutral in terms of perception on television advertisement influential factor .

  5. Result Reject Null Hypothesis: Young students are classified as being neutral by the influence of television advertisement.

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