DRAFT PROGRAMME ADVOCACY COURSE DAY 3 SESSION 11 The alcohol industry and alcohol policy (1)

1. DRAFT PROGRAMME ADVOCACY COURSE DAY 3 SESSION 11 The alcohol industry and alcohol policy (1) Working with the media (2) Quiz 6 Critique of the alcohol industry Broadcast interview Sound bite 6 SESSION 12 The alcohol industry and alcohol policy (2) Working with the media (3) Quiz 7 Critique of alcohol advertisements Lobbying meeting with member of European Parliament Sound bite 7

2. Although increases in taxes on alcohol can reduce consumption, taxes do not work because they do not change the harms done by alcohol • True • False

3. Banning advertising would have no impact on the harm done by alcohol • True • False

4. Education type programmes on their own are largely ineffective in reducing the harm done by alcohol • True • False

5. The least effective policy for reducing drinking and driving is designated driver schemes • True • False

6. Although restrictions on the availability of alcohol used to work, in present day society, there is no evidence that they work • True • False

7. Although increases in taxes on alcohol can reduce consumption, taxes do not work because they do not change the harms done by alcohol • True • False

8. Increases in alcohol taxes: • cirrhosis death rates • road traffic accidents and fatalities • intentional and unintentional injuries • workplace injuries • sexually transmitted disease rates • rapes and robberies • homicides • crime • child abuse • wife abuse

9. Banning advertising would have no impact on the harm done by alcohol • True • False

11. education type programmes on their own are largely ineffective in reducing the harm done by alcohol • True • False

12. Education and persuasion

13. The least effective policy for reducing drinking and driving is designated driver schemes • True • False

14. Drink driving countermeasures

15. Although restrictions on the availability of alcohol used to work, in present day society, there is no evidence that they work • True • False

16. Regulating Physical Availability

17. Dangers facing beverage alcohol industry • taxes; • vigorous drink driving measures; • restrictions on availability; • treatment services; • advertising restrictions; • warning labels; and • ingredient labelling. • Tim Ambler • Grand Metropolitan, 1984

18. “It is generally agreed that the tobacco industry reacted to not dissimilar threats in a passive, inadequate manner and most of all too late …..” Tim Ambler Grand Metropolitan, 1984

22. 1st Standpoint • There is a cultural complexity to alcohol consumption across Europe. No single approach to alcohol policy is likely to succeed uniformly across Europe, but instead, flexible strategies are needed.

23. 2nd Standpoint • Alcohol-related harm is largely related to high-risk drinking behaviour. It is now widely recognised that patterns of drinking, and not simply volume of alcohol consumption, provide the best predictors of alcohol-related harm.

24. 3rd Standpoint • The most effective harm reduction strategies are those that bring about sustainable results towards a reduction in risky drinking behaviour. They are likely to be a combination of effective enforcement of legislation, a focus on attitudes and behaviour as well as a modification of the drinking environment.

25. 4th Standpoint • Any alcohol harm reduction strategies should be underpinned by robust evidence and sound data. An alcohol policy simply aiming to reduce per capita consumption of alcohol is unlikely to be an effective strategy and may have a negative impact on people’s behaviour.

26. 5th Standpoint • Reducing alcohol-related harm requires a broad societal commitment and a concerted effort of all relevant stakeholders. Alcohol industry believes that it has an equal place at the policy table

27. Attempting to influence governmental organizations (8) to organize open consultations with representatives of industry and agriculture and distributors of alcoholic beverages in order to limit the health impact of harmful alcohol consumption; WHO Resolution on public health problems caused by harmful use of alcohol, 2005

28. Becoming members of international organizations to broaden policy influence and respectability • The President of the ICAP was the First Vice Chairman of the Global Road Safety Partnership.

29. Recruiting policy advisers and scientists • “I believe that I have contributed more to public health in my five years at ICAP than in double that time with WHO.” • Marcus Grant, President, ICAP.

30. Creating social aspects organizations in low income countries • “In India, prohibition is enshrined as an aspiration in the Constitution of the country, yet there is now a vast emerging middle class eager to extend their opportunities to drink... in India, ICAP set up the Society for Alcohol and Social Policy Initiative (SASPI)” • International Center for Alcohol Policies

31. Preparing and promoting consensus statements, codes of practice and standards • Governments, intergovernmental organizations, the public health community, and members of the beverage alcohol industry, individually and in cooperation with others, should take appropriate measures to combat irresponsible drinking and inducements to such drinking. These measures could include research, education, and support of programs addressing alcohol-related problems.” • The Dublin principles.

32. Stakeholder analysis

33. Corporate Social Responsibility contributes to: • a wider development of alcohol policies • a further understanding about the role of alcohol in society • an enhancement of long-term economic value through collective action • a promotion of responsible drinking patterns • combating alcohol misuse

34. Businesses should not try to do the work of governments, just as governments should not try to do the work of businesses. The goals of business and the goals of government are different “Partnership” between those two should always arouse intense suspicion

35. The proper guardians of the public interest are governments, which are accountable to all citizens to: • set goals for regulators • deal with externalities • mediate among different interests • attend to the demands of social justice

36. Business managers, acting in their professional capacity, ought not to concern themselves with the public good: • they are not competent to do it • they lack the democratic credentials for it • they cannot be trusted to get it right, partly because they lack the wherewithal to frame intelligent policy in these areas.

37. The proper business of business is business, by discharging responsibility to the owners of the firms, the shareholders

38. Public health policies concerning alcohol need to be formulated by public health interests, without interference from commercial interests

39. Has a right to be consulted, and its agreement and co-operation is necessary for the implementation of some policy options • Should be accountable for the external costs its products create • Should be accountable for the consequences of alcohol-related crime and disorder

40. Should be involved in responsible server programmes to reduce intoxication and drink driving • Should co-operate in content labelling, and the placing on labels of health and safety warnings • Through special taxes, could act simply as a source of funds for prevention and health promotion projects without exercising any control over their content

41. Should fulfil obligations as employers in relation to workplace alcohol policies • Should give accurate information about its products and warnings about the consequences of using its products • Should supply its products in a way which minimises harm

42. Broadcast • Before the interview, watch or tape several shows and study them for interviewing style, setting, and degree of audience participation. • Several days before the interview, send briefing materials to the interviewer or producer. • 3. If the interview is to be done in your office or home, make sure the setting is quiet and pleasing; turn telephones and paging systems off. • 4. If there is a pre-interview to establish procedures for the interview, use it to tell the interviewer which points you hope to stress. • 5. During the interview, assume that the camera and microphone are on from the moment of arrival. • 6. Give clear answers, phrasing them to suit the audience. • On a panel, use interruptions strategically. • 8. Thank the interviewer and producer after the program is over.

43. Print • Learn as much as you can about how the interview will be used and where and when the story will be run. • Before the interview, send the reporter written materials. • During the interview, stop to think through the answers carefully. • Ask the reporter to check facts and quotations with you after the interview. • After a helpful article appears, even one in which you’re not quoted, send a note thanking the reporter, offering to serve as a resource in the future.