WWW Redefined:. Exploring the world of webinars and webcasts. Workshop Overview. Introductions and survey results Getting started Case studies Virtual volunteer training @ Princeton Online lectures @ Penn Hosted web chats @ MIT Group discussion. Getting Started. Choosing a platform
Workshop Overview Introductions and survey results Getting started Case studies Virtual volunteer training @ Princeton Online lectures @ Penn Hosted web chats @ MIT Group discussion
Getting Started Choosing a platform Determining content and format Determining audience and access Creating a marketing plan Staffing and funding your program Assessing program impact
Virtual Volunteer Training @ Princeton: Create & Manage Content
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COMMITTEE ON REGIONAL ASSOCIATIONS:YOUR REGIONAL ASSOCIATION TREASURYHOW TO FUND, MANAGE AND NOURISH ITPETER NOYMER ’88
APRIL 12, 2011
Issues We are Considering When does the medium become the message? Online literacy– What efforts do we make to include all alumni? To what extent can online alumni to alumni outreach be conducted without staff intervention?
Online lectures @ Penn
Online Lectures @ Penn Attendance 415 attendees/750 registrants for 8 webinars Average 50 attendees per webinar (50-60% attrition) Survey attendees and non-attendees Qualitative feedback “…a delightful and insightful way to spend lunch.” Video downloads
Hosted web chats @ MIT Hosted chats, no audio or video via Parachat ($250 for 60 days) up to 200 participants. http://www.parachat.com/ Sample post chat transcript: https://alum.mit.edu/parents/ParentResources/chat SmarTrans training for volunteers: Camtasia Studio Electronic Version 6.0. http://techtv.mit.edu/collections/mitalumniassociatio/videos/7103-event-mangement-tutorial
Discussion questions Are video interfaces value added? How to moderate audience participation? To record or not to record? How to maximize audience interaction (and maintain audience attention)? How to create virtual component to live events (and vice versa)?