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Content Analysis

Content Analysis. Space given to an issue - columns, column widths, number of lines. Assumption: more means more important Frequencies of Key Words Key Words in Context (KWIC) Online analysis. Word Clouds. Obama’s speech. See www.wordle.net. Bush’s 2005 speech. Lincoln’s speeches.

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Content Analysis

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  1. Content Analysis • Space given to an issue - columns, column widths, number of lines. • Assumption: more means more important • Frequencies of Key Words • Key Words in Context (KWIC) • Online analysis

  2. Word Clouds Obama’s speech See www.wordle.net Bush’s 2005 speech

  3. Lincoln’s speeches

  4. Content Analysis based on Images • E.g. Ho: India does not promote tourism by using culture and Heritage images and more than other images. V Ha: India makes more use of images of culture and heritage than other images. Take tourism advertising sheets and count the number of images, their size and if in colour Problem: what is a cultural or heritage image?

  5. Which is the most effective?

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