“ Brandingis more than a logo and a set of colours. It can include a company philosophy ”
What is a Brand? Branding is the combined effort to the Company which is projected to the customer.
A STRONG BRAND PROVIDES YOUR BUSINESS VALUE A strong brand will provide value to your organization well beyond your physical assets
Reasons Why Branding is Important to Your Business Success • Helps people remember you because people remember images better than words • Distinguishes you from your competition • Prompts people to refer others to you because people tell others about brands they like
Why a Strong Brand is Important for Your Small Business • Branding improves recognition • Branding supports Advertising • Branding builds Financial value • Branding generates new customers • Branding creates trust