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In todayu2019s tech-driven world, marketers use QR codes on a wide array of marketing materials. You can see them everywhere, on business websites, branded products and even advertisements. But what are QR codes, and how do they work? Letu2019s explore!
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2 + 2 + What Are QR Codes and How Do They Work? https://www.marketingtiki.com/
In today’s tech-driven world, marketers use QR codes on a wide array of marketing materials. You can see them everywhere, on business websites, branded products and even advertisements. But what are QR codes, and how do they work? Let’s explore! What Are QR Codes? A QR code is an image or a graphic that consists of black dots and squares that contain encoded data. The QR in QR codes stands for Quick Response. QR codes are images that you can scan from your smartphone with a simple QR code reader app. They contain web address information and links that you can use to find out more about a specific business. https://www.marketingtiki.com/
Once a business’s QR code is on your phone, you can access relevant details about that business, which will enable you to learn what you need to know about it. Apart from containing URL links for companies, a QR code can store links to a movie trailer, informative video, or even a retail store coupon. Businesses also use QR codes for brand protection, traceability, and forgery prevention. These codes might look like barcodes, but there are many differences between the two. For instance, a QR code has square-shaped patterns, while a barcode has vertical stripes. Additionally, QR codes can store significantly larger data, such as text, geo coordinates, and URL links, than barcodes. Marketers use QR codes on business cards, banners, flyers, posters, leaflets, and even their products. They do this so that you can easily access their company information by scanning the code. Plus, it saves you from the hassle of looking up the company by typing in its website address or URL. Now that you have an answer to the question, “What are QR codes?” let’s explore how these codes work. https://www.marketingtiki.com/
How Do QR Codes Work? QR codes work in the same way as barcodes. These codes are machine-scannable graphics that you can instantly read using your smartphone’s camera. Every QR code contains a specific number of black dots and squares that represent binary codes of information. The data on a QR code is read in two directions – from right to left and top to bottom. This is why some people refer to these codes as “two-dimensional barcodes.” The data marketers use in QR codes can be numeric, byte, alphanumeric, or Kanji, a form of Chinese characters used in the modern Japanese writing system. A QR reader scans the entire graphic and effectively translates the image into information that you can easily understand. It recognizes a typical QR code by identifying the three large squares outside of the code. After identifying the outside squares, the reader analyzes the entire code by breaking it down into a grid. It identifies and assigns values to individual grid squares after which it groups them to create larger patterns. https://www.marketingtiki.com/
You can scan a QR code with the touch of a button. It will hardly take you a second or two to scan QR codes, which means that you can gain access to the information they contain instantly. Hence, QR codes are the perfect solution for marketers looking to boost their conversion rate. Want to use QR codes to facilitate your customers and boost your conversions? Get in touch with Marketing Tiki for an advanced marketing plan today! https://www.marketingtiki.com/
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