What Is Search Engine Marketing?

1. 2 + 2 + What Is Search Engine Marketing? https://www.marketingtiki.com/

2. Want to learn about search engine marketing? You’ve come to the right place! What Is Search Engine Marketing? Search Engine Marketing or SEM is the act of using paid strategies to boost your search visibility. Previously, SEM was used to describe both paid search and search engine optimization. Today, it mostly refers to paid search marketing. https://www.marketingtiki.com/

3. With SEM, you pay for targeted ads to appear as search results on SERPs. These ads target specific keywords that users search for so that whenever a user searches for them, your ad shows up at the top of the first SERP. SEM ads include an “Ad” designation to let you know that it is a paid ad. They typically appear at the top of the page. Some ads might also pop up as a product in a featured carousel on top of the page. The best part about SEM is that you are only charged for your ad if a user clicks on it. Now, let’s learn the basics of Search Engine Marketing. Common SEM Platforms An SEM platform is a search engine where you put your search ads so they appear on top of SERPs when a user searches for a specific keyword. Here are two common SEM platforms: https://www.marketingtiki.com/

4. Google: Inarguably the most extensively used SEM platform, Google can connect you with the most extensive online audience. With a Google Ad, you will surely reach a large and vast pool of potential customers. • Bing: This search engine serves ads on partner sites, such as MSN and Yahoo, and displays them on SERPs. It will help you connect with a wide array of target audiences. • Types of Keywords Used for SEM https://www.marketingtiki.com/

5. SEM keywords are specific phrases or words that you target in your SEM campaigns. When a user searches for those keywords, they will see your ad. Here are three common types of SEM keywords: 1. Broad Match Keywords They target variations of a targeted phrase or term. It includes singular or plural forms, matching words, synonyms, misspellings, etc. For instance, when targeting the broad match keyword search engine marketing, a campaign might also target search engine advertising and search marketing. 2. Phrase Match Keyword These keywords target the exact phrase as well as phrases that have words that come before or after the targeted keyword. For instance, when targeting search engine marketing, a campaign might also target what is search engine marketing? and search engine marketing strategies. https://www.marketingtiki.com/

6. 3. Exact Match Keywords They target phrases or words that are closely linked to the targeted term. This includes abbreviations, plural forms, paraphrases, reordered words, etc. Essentially, these are words with the same search intent as your targeted keyword. The perfect example for this is SEM for Search Engine Marketing. Now that you know ‘what is search engine marketing?’, you can turn to Marketing Tiki for the best SEM strategies. We can help boost your website’s search visibility and convert ad clicks into profits. Get in touch with us today! https://www.marketingtiki.com/

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