What Is Search Console And Its Benefits

1. What Is Search Console And Its Benefits Search engine optimization or SEO has become a necessary practice for any website to stay prominent in search results and drive organic traffic that is genuinely interested in what is offered by a specific website. Businesses pay special attention to Search Engine Optimization of their websites to keep their online presence noticeable and improve conversions. Many businesses even try to get CMS-specific SEO services like ​BigCommerce SEO​ for their websites to get custom SEO solutions. The SEO professionals make use of a variety of tools to inspect and enhance the performance of websites. One of these useful tools is Google Search Console which is shortly stated as GSC. Previously called as the Google Webmaster Tools, it is a free tool developed and offered by Google for general users and SEO professionals. This tool allows businesses to optimize their sites for search. It also enables you to monitor tons of information that is beneficial for SEO like keywords that rank your site in search results, specific position with those keywords, how much traffic you get with specific search queries, and other sites that are linked to your content. It also helps you figure out the issues with your site like crawl errors. This problem detection offered by the Google Search Console can assist you in optimizing the overall performance of your website as well. Let’s take a look at how this free tool offered by Google can benefit your business website: Tracking the Crawl Rates: One of the standout benefits of using the Google Search Console is the ability to obtain crawl stats report. This report make you aware of the Google’s crawl frequency and the time of crawling. There are three sections of the crawl stats report. The first section tells you that how many pages of your site are crawled per day. The second section helps you get aware of the number of kilobytes of data downloaded per day and finally, the third section enable you to know about the duration that was required to download a page. This helps you understand how quicker Google crawls your site. In simple terms, quicker crawling means better indexing of your website. Moreover, if the Google is crawling your site more often than it means the rankings of your site will enhance eventually. Similarly, if Google is not crawling your site frequently then it will affect SEO rankings of your site as well. Therefore, you need to identify the issues with your website and act immediately to resolve those issues. Mobile Usability Stats: Most web users now access the web through mobile phones and expect websites to be responsive to mobile phone display and respond to it accordingly. Therefore, Google Search Console helps you keep track of how your website is responding to mobile devices. Additionally, it also helps you get aware of the problems faced by your website users who access your website through mobile devices. This will eventually enable you to test your site for mobile usage and resolve those issues for a smoother performance of your website.