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When you are the news!

When you are the news!. A Very Short Course in Crisis Management by Cindy Pollard. Session Overview . What is a crisis ? What is your potential for having one? Surviving the media storm Six key steps in crisis management Effective communications Setting the Box Key takeaways.

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When you are the news!

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  1. When you are the news! A Very Short Course in Crisis Management by Cindy Pollard

  2. Session Overview • What is a crisis? • What is your potential for having one? • Surviving the media storm • Six key steps in crisis management • Effective communications • Setting the Box • Key takeaways

  3. What is a crisis? • Any issue, problem or disruption which triggers negative stakeholder reactions that can impact the organization’s reputation, business and financial strength --Institute for Crisis Management

  4. 2017 crisis categories Other: Catastrophe 1.01%; Casualty Accidents .14%; Financial Damage .14%; Hostile Takeover 1.64%; Labor Issues .14%; Sexual Harassment .48%

  5. Most crisis-prone industries in 2017 • Banking and financial services • Technology • Automotive • Transportation • Pharmaceuticals • Food • Health care • Manufacturing • Government agencies

  6. Types of crises • Smoldering (71.47%) • Sudden (28.53%) • Perceptual • Bizarre

  7. Evaluating a crisis for action • Evaluate severity and potential for going public • How much will this cost us if it goes public? • How much management time and financial pain can we tolerate?

  8. OK…So it really is a crisis! • Synopsis • If/When the crisis goes “public” • Business impact specifics • Crisis containment strategies • Minimizing business damage • Debriefing

  9. Survivingthe media storm… • Six key steps in crisis management • Communicate • Know it will happen with little warning • Don’t rely on the press • Manage the right issue • The media can help or hinder • Don’t wait until you know everything…

  10. Effective communications What you say! 7% How you say it! 93% It doesn’t matter what you say if you don’t say it right!

  11. Set the message box Us on Us Them on Them Them on Us Us on Them

  12. Key takeaways… • Examine your vulnerabilities and develop strategies to address • Learn from competitors’ or peers’ mistakes • Build “goodwill bank” with stakeholders in advance • Prepare for video on social media

  13. Key takeaways cont’d… • Invest in a crisis communication plan • If you have a plan, update it this year and train your team

  14. Thank you! Questions?

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