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Colleges & Corporate Social Responsibility Opportunity or Irrelevance? An FE focused workshop

Colleges & Corporate Social Responsibility Opportunity or Irrelevance? An FE focused workshop Malcolm McRobert 1 st April 2009. Workshop Structure: □ Workshop exercise 1 Brief introduction to/discussion of CSR. □ Workshop exercise 2

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Colleges & Corporate Social Responsibility Opportunity or Irrelevance? An FE focused workshop

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  1. Colleges & Corporate Social Responsibility Opportunity or Irrelevance? An FE focused workshop Malcolm McRobert 1st April 2009

  2. Workshop Structure: □Workshop exercise 1 Brief introduction to/discussion of CSR. □Workshop exercise 2 Investigation of CSR Language and Structure for the FE sector. □Workshop exercise 3 Discussion of the risks and benefits of engagement in CSR.

  3. Corporate Social Responsibility “fatuous drivel created by conmen for idiots”

  4. “CSR is about businesses and other organisations going beyond the legal obligations to manage the impact they have on the environment and society. In particular, this could include how organisations interact with their employees, suppliers, customers and the communities in which they operate, as well as the extent they attempt to protect the environment” The Institute of Directors, UK “CSR is the acknowledgement by companies that they should be accountable not only for their financial performance, but for the impact of their activities on society and/or the environment.” CBI, UK Weak , uninspiring & incomplete

  5. CSR (Organisational impact) Structure Environment Community Marketplace Workplace

  6. Appropriately managing an organisation's impacts on society and the environment How organisations manage their operational processes to consistently produce both profit and an overall positive impact on society The positive management of all organisational relationships How organisations deliver, and by their actions communicate, their vision and values “the control and management of the effects and impacts of organisational choices and actions”

  7. □Workshop exercise 1 Define CSR (What it can be, what it could deliver)

  8. What do we call it? Corporate Social Responsibility (CSR) Corporate Responsibility Corporate Citizenship Responsible Business Practice Sustainable Development Corporate Sustainability /Organisational Sustainability /Institutional Sustainability

  9. How do we talk about it? “Achieving strategic control of Organisational Sustainability” “Leading the development of the University Ethos” “Leadership, choices and excellence not control” “The organisation must communicate the reasons (motivations) that are appropriate” “delivering relevant messages to different audiences ”

  10. □Workshop exercise 2 Examine the language of CSR Determine appropriate terms for the FE sector

  11. Strong CSR/CR initiatives, strategies or commitments must be designed to deliver benefits or gain advantages in the following areas: Improved Financial Performance Reduced Operating Costs Enhanced Brand Image / Corporate Reputation Increased Sales and Customer Loyalty Increased Productivity and Quality Increased Ability to Attract and Retain Employees Reduced Regulatory Oversight Access to Capital.

  12. □Workshop exercise 3 Identify the risks and benefits of engagement in CSR.

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