20 likes | 1.97k Vues
The objectives of the Australian Community Trends report were to form the basis for a longitudinal study which can be conducted annually and provide a detailed analysis of the effectiveness, engagement and awareness of the not-for-profit sector. Another objective was to help organisations understand the Australian community- the emerging trends, the giving landscape and the current and emerging supporter segment. <br>Some of the other key objectives are:<br> Identification of National Giving Macro Segments<br> Not-for-profit Awareness and Benchmarking Analysis<br> Identification of Giving Blockers and<br> Giving Sentiment Index<br> Not-for-profit Staff and Leaders Snapshot.
E N D
METHODOLOGY: National representative survey, n = 1,512. Charity supporter survey, n = 6,625. Not-for-profit staf survey, n = 556. 4 focus groups (Syd & Mel), n = 34. Not-for-profit leadership consultation, n = 22. McCrindle Research © 2015