Australian Community Trends Report National Study summary by Mark McCrindle

Jan 25, 2017

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The objectives of the Australian Community Trends report were to form the basis for a longitudinal study which can be conducted annually and provide a detailed analysis of the effectiveness, engagement and awareness of the not-for-profit sector. Another objective was to help organisations understand the Australian community- the emerging trends, the giving landscape and the current and emerging supporter segment. Some of the other key objectives are:  Identification of National Giving Macro Segments  Not-for-profit Awareness and Benchmarking Analysis  Identification of Giving Blockers and  Giving Sentiment Index  Not-for-profit Staff and Leaders Snapshot.

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Australian Community Trends Report National Study summary by Mark McCrindle

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AUSTRALIAN COMMUNITY TRENDS REPORT: Results from the National Study Mark McCrindle November 2015
Methodology • Fieldwork: August to November 2015 • An Australian first- total sector-wide study • Australians n= 1,512 • Focus groups: 2 Sydney, 2 Melbourne n=34 • Supporter survey n= 6,625 • Staff survey n=556 • Senior leaders consultation n=22