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McCrindle Research Australia Street Infographic

McCrindle Research has released AUSTRALIA STREET, a visual representation of our nation as a street of 100 households.Australia Street is a diverse place to live, a mix of cultures, generations, life-stages and professions. There are 260 people living on Australia Street, with an average of 2.6 people per household. It’s a far cry from 100 years ago when the average home had 4.5 residents, but makes sense when considering the average fertility rate among Australian women. In 1961 the average was 3.5; a figure has decreased to just 1.88 in 2011.<br>Despite households decreasing, house sizes are on the rise! From 1976 to 2011 the proportion of dwellings with four or more bedrooms has risen from 17% to 31%, and the average number of bedrooms per dwelling has increased from 2.8 to 3.1! A reason for this increase might be that nearly 7 in 10 (69%) Australians believed having a bedroom per family member was a middle class staple and not only the domain of the elite.

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McCrindle Research Australia Street Infographic

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  1. adventure laid-back choice home culture acceptance freedom food lifestyle nature easy-going beauty people diversity love hard-working passion mateship celebration friendly community balance flexible laugh sport play space embrace progress fresh dream compassion outdoors life wildlife sun relaxed welcoming innovation weather fun WHY WE LOVE AUSTRALIA ST.landscape unique It’s your street, it’s my street, welcome to... If Australia was a street of 100 households... IN SIZE, AUSTRALIA ST. WOULD BE 52ND IN THE GLOBAL STREET DIRECTORY. IN 2026 INDIA ST. WILL BE THE NEW NO. 1. AUSTRALIA ST. 200 METRES GROWING BY 3 METRES PER YEAR 11.8KILOMETRES CHINA ST. GROWING BY 60 METRES PER YEAR 10.6 INDIA ST. KILOMETRES GROWING BY 180 METRES PER YEAR

  2. 24% EDUCATION RATE % OF POPULATION (15-64) BY QUALIFICATION Year 10 22% Dip. or 27% Y11/12 27% Cert. Degree or Post Grad 14% HOUSING TYPE % HOUSEHOLDS BY DWELLING TYPE AVERAGE HOUSE PRICE AV. HOUSE PRICE (SYD) : AV. ANNUAL INCOME UNIT OR APARTMENT HOME OWNERSHIP % HOUSEHOLDS BY TENURE 1973 10% 1993 TERRACE OR TOWNHOUSE 76% 5x ANNUAL INCOME 6x ANNUAL INCOME DETACHED HOUSE TODAY 33% 31% 36% 10x 260 PEOPLE ANNUAL INCOME PAYING MORTGAGE FULLY OWN RENTING 45DOGS 4 NEW RESIDENTS PER YEAR 1.7 DEATHS... 195 VEHICLES AUSTRALIA ST. IS HOME TO AUSTRALIA ST. EACH YEAR HAS AUSTRALIA ST. IS HOME TO: 100 HOUSEHOLDS & 260 PEOPLE ...AND 3.5 BIRTHS 252FISH 27CATS HOUSEHOLD TYPES % OF ALL HOUSEHOLDS 33% * WILLIAM 30% 23% 11% 3% * LILY 100 HOUSEHOLDS * CURRENT NO. 1 BABY NAMES NUCLEAR FAMILY COUPLE, NO KIDS LIVING ALONE SINGLE PARENT GROUP LIVING MARITAL STATUS 6% WIDOWED % ADULT POPULATION (18+), CURRENT STATUS 52% MARRIED 12% DIVORCED 30% NEVER MARRIED Source: ABS, McCrindle Research © McCrindle Research 2013

  3. =12 LIFE STAGE POPULATION BY AGE (260 PEOPLE) EDUCATION RATE UNDER 18 AGE: 65+ WORKING AGE: 18 - 64 VEHICLE OWNERSHIP % HOUSEHOLDS BY NO. OF VEHICLES HOUSEHOLDER PLACE OF BIRTH % HOUSEHOLDS BY PARENT / ADULT BIRTHPLACE HOME OWNERSHIP % HOUSEHOLDS BY TENURE HOUSING MOBILITY AV. YEARS PER DWELLING BY TENURE NONE AUST. BOTH AUST. BORN BORN 18Y 8Y 1.8Y 9% 37% 37% 2 17% 3+ 54% 34% 12% PAYING MORTGAGE FULLY OWN ONE AUST. BORN RENTING 1 NONE 1.4 MARRIAGES AUSTRALIA IS HOME TO 8.9M HOUSEHOLDS & 23M PEOPLE AUSTRALIA ST. EACH YEAR HAS AUSTRALIA ST. IS HOME TO: 100 HOUSEHOLDS & 260 PEOPLE RELIGION % POPULATION BY RELIGION HOUSEHOLD WEALTH AVERAGE HOUSEHOLD NET WORTH BY QUINTILE $2.2m $427k $196k $32k $721k 61.1% 31.6% 2.5% 2.2% 2.6% ? $50,700 $88,608 $16,328 $27,248 $37,492 CHRISTIAN BUDDHISM OTHER NO RELIGION NOT STATED ISLAM HOUSEHOLD INCOME AV. ANNUAL AFTER TAX HH INCOME BY QUINTILE (TO SCALE) info@mccrindle.com.au Freecall 1800 TRENDS (1800 873 637) MARITAL STATUS 50 YRS 52 YRS MID LIFE AV. ADULT MID LIFE 34 34 32 32 YEARS TO GO ADULT YEARS LIVED (SINCE AGE 18) YEARS TO GO ADULT YEARS LIVED (SINCE AGE 18) know the times mccrindle.com.au

  4. Accor Adelaide University ADF Alcan Allianz Amcor American Express AMP ANZ Apple ATO Australia Post AXA Bayer Bendigo Bank BHP BP Cadbury Schweppes Cargill CBA Centrelink Colonial First State CPA Australia CQU David Jones DEEWR Deutsche Bank Disney Fairfax FKP Flight Centre GPT Health Victoria Hudson Hudsons Coffee ING King Gee Komatsu KPMG Mars Mattel McDonalds Medibank Mirvac MLC Mobil NAB NRMA NSW Police Nutrimetics PCYC Peugeot PwC Qantas QBE RACV Reader's Digest Rebel Red Rooster Redken Salvation Army Scouts Shell Suncorp Sydney University Sydney Water Telstra Toshiba Tower Toyota Tyco Unilever Wesfarmers Westfield Westpac Wilson Woodside World Vision YMCA Zurich RESEARCH PACKAGES McCrindle Research clients include over 100 of Australia’s leading organisations. GE Goldwell Landcom CUSTOMER ANALYSIS Optus Origin OSR DEMOGRAPHIC STUDIES • KEYNOTE PRESENTATIONS • BOARDROOM BRIEFINGS • STRATEGY SESSIONS • IN-HOUSE WORKSHOPS • COMMISSIONED RESEARCH • INNOVATIVELY CONDUCTED • STRATEGICALLY DIRECTED • EFFECTIVELY COMMUNICATED GENERATIONAL REPORTS know the times mccrindle.com.au SOCIAL TRENDS youtube.com/ mccrindleresearch blog.mccrindle .com.au twitter.com/ markmccrindle facebook.com/ mccrindleresearch CONSUMER INSIGHTS pinterest.com/ mccrindleresearch slideshare.com/ mccrindleresearch

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