eCRM - a Trending Paradigm in the Era of Customer Relationsh

1. A Trending Paradigm in the Era of Customer Relationship Management By SPEC INDIA Ecrm – Electronic Customer relationship management

2. Bottom line of eCRM is to enhance customer relationships and not just substitute for important relationships • A vital ingredient in any B2B or B2C organization • The key to increased productivity, enhanced profitability and maximized ROI • A significant survival requirement rather than a medium to spice up competition Introduction to ecrm

3. Possesses distinctive features to maintain customer – business interactions • Internal processes spanning various domains • Unlike traditional methods, modern business runs now by virtual marketing like blogs, Twitter, emails, IMs and many more • Focuses on execution with a single set of data and business rules Introduction to ecrm (contd.)

4. Enhanced Customer Reliability • Facilitates easy communication between the organization and its customers • Independent of the means of communication Key objectives of ecrm

5. Efficient Marketing Strategies • Organizations can create better, organized and planned marketing strategies • Can attract relevant customer range based on the product likings • Superior Quality Customer Service and Support • Creates a unified customer database • Eliminates the large time gaps that can be created owing to lack of customer information • Serves customer requirements at its best Key objectives of ecrm (contd.)

6. Increased Efficiency with controlled Total Cost of Ownership • Data Mining brings forward varied teams together to share information • Leads to a reduction in the total cost factor Key objectives of ecrm (contd.)

7. Different ecrm categories

8. Operational CRM • Links with the most generally used front end and customer service • Handles the entire online user experience • Presents different contact channels available • Analytical CRM • Based on analysis of sales and marketing data • Techniques like Data Mining, web analysis and data optimization Different ecrm categories (contd.)

9. Sales Force Automation • Manages sales cycles for sales staff and collects customer base data • Lead management, analytical and detailed reporting and more • Collaborative CRM • An amalgamation of customer data from different sections • Centralized decision making Different ecrm categories (contd.)

10. This CRM / SFA solution encompasses the enterprise workflow for a diversity of audiences like sales teams, service and maintenance teams, dealers and distribution channels Inclusive of dealers, it also possesses 3rd party legacy system integration Aims to change the company’s ROI equation and achieve voluminous savings in administration of the sales teams Majorly contributive in enabling companies achieve ROI in just 4 months, for which proven statistics are available SPEC INDIA’s Renaissance – ecrm solution

11. Thank you To know more about Renaissance: Enterprise CRM Solution Visit the link below and schedule a FREE DEMO www.ecrmsolutions.co