1 / 26

Lippincott Library @ Wharton Online Business Research

Lippincott Library @ Wharton Online Business Research. Cynthia L. Cronin-Kardon Reference Librarian, Lippincott Library January 2005. Online Business Research. Commercial Business Databases Available through the Lippincott Library Mostly, but not exclusively, WEB based.

marlin
Télécharger la présentation

Lippincott Library @ Wharton Online Business Research

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Lippincott Library @ Wharton Online Business Research Cynthia L. Cronin-Kardon Reference Librarian, Lippincott Library January 2005

  2. Online Business Research • Commercial Business Databases • Available through the Lippincott Library • Mostly, but not exclusively, WEB based

  3. HOW CAN THEY HELP ME? • Coursework Preparation • Job Searching and Interview Preparation • Tools of the Trade

  4. Public WEB • Free • Immense Range of Data/Information . . . BUT • Little Quality Control • Incomplete Coverage • Unstable • Difficult to Search Efficiently

  5. Commercial WEB • Exclusive Content • Controlled Content and Coverage • Stable Interface • Efficient Search Engines . . . BUT • Expensive • Learning Curve • Embargoes

  6. Types of Resources • Business Literature Journals, Newspapers, Market Research • Numeric Data Financial, Marketing, Economic Data • Directories Companies, Affiliations, Associations • Specialized Files “Deal Databases”– M&A, IPOs, SEC Filings

  7. BUSINESS LITERATURE

  8. FACTIVA • Covers news, company research and stocks prices • Joint venture of Dow Jones and Reuters • 8,000 Full text Newspapers, Journals • Deep archive of articles • Exclusive Wall Street Journal Coverage • Search & Retrieve in 20+ Languages • Designed for the Corporate Desktop

  9. LexisNexis Academic • Thousands of full text business sources • Premier Legal Database • Academic Interface is Clumsy

  10. Business Source Premier • Full text PDF Files for Academic Business Journals – Exclusives (e.g. HBR) • Good Indexing • Extensive Journal Archives • Citation Searching

  11. ABI-INFORM • Covers Management, Finance, HR • Journals only; no newspapers • User friendly redirect • Full text PDF files

  12. DIRECTORIES, AFFILIATIONS

  13. Directories • Hoovers: access to premium content • D&B Million Dollar Directory • Corporate Affiliations • CorpTech: large directory of small private tech companies. Cd-rom only in the Library

  14. NUMERIC DATA FINANCIAL, ECONOMIC DATA

  15. Financial and Economic Databases • Bloomberg • Thomson One Analytics • LIVEDGAR • Internation Financial Statistics Online: IMF • Datastream • WRDS

  16. Bloomberg Available in Lippincott Library and Huntsman Hall Training sessions given every Wednesday in Lippincott at 3:30pm

  17. Wharton Research Data Service (WRDS) • Easy to Use Interface to Numeric Data Sets • Mostly Finance – COMPUSTAT, CRSP • Gateway to Forrester

  18. INVESTMENT ANALYST RESOURCES

  19. Investment Analyst Sources • Thomson Analytics • Multex • Investext

  20. MARKET RESEARCH

  21. Market Research Sources • Euromonitor's Global Market Information Database • TableBase / Business & Industry • Business Insights : International • Business Monitor International • Mintel: U.S. Consumer Reports • MRI+: Consumer Demographics: U.S.

  22. Beyond the WEB • Stand Alone Systems Bloomberg, DataStream, SDC • CD-ROMs – Legacy Systems • Printed books & journals • Library Staff

  23. Finding Books • FRANKLIN – Name of Online Catalog • Catalog of books and journals both in all formats (paper, microfilm, electronic) • If book not available at Penn, often can be borrowed through “Borrow Direct”

  24. Access Issues • Free to All Current Students • On Campus IP Recognition – Except in Library • Off Campus Requires Proxy Logon PennKey Authentication Firewall Problems • Wireless Available on the ground, 1st and 2nd floors of the Library. Authenticate with PennKey

  25. Finding Aids • E-Resource Locator • Database Wizard • FAQ • Online Guides / Tutorials • PennText – Link to Full Text Journals

  26. Need Help? • Phone: 215-898-5924 • E-Mail: lippinco@wharton.upenn.edu croninkc@wharton.upenn.edu • Come in: 3420 Walnut St. 2nd Floor West • Sample Searches

More Related