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Marketing Database Review 2013

Marketing Database Review 2013. Overview. To impartially review all schools websites in act. 3 main aims were to rate design and usage of all websites, establish PrimarySites accurate market share and to identify our competitors share and performance in the market. How did we do it?.

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Marketing Database Review 2013

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  1. Marketing Database Review 2013

  2. Overview • To impartially review all schools websites in act. • 3 main aims were to rate design and usage of all websites, establish PrimarySites accurate market share and to identify our competitors share and performance in the market.

  3. How did we do it? • Every record in ACT was visited and updated with the required info. • A rating score of 1-4 was given to each site for design and usage, also each LA and current provider was recorded.

  4. Design Samples 1 2 3 4

  5. The Analysis • Design and Usage totals by % • Design Analysis by Key Competitor • Usage Analysis by Key Competitor • Market Share by Key Competitors • 2012 vs. 2013 Analysis • Sales Focus for 2013/2014

  6. Design and Usage Totals Design 1 - 9.19% 2 - 50.76% 3 - 31.50% • - 8.55% Usage 1 - 13.77% 2 - 36.21% 3 - 35.01% • - 15.01%

  7. Sales Focus for 2013/2014 • Using the various tables and charts, sales can now strategically focus on an area that we are going to hit. • The table above gives us a clear indication of our foot hold in a specific LA. It also shows us our priority focus of schools with: • no website • design scores of 1 & 2. • We can use this for various initiatives, including LTM’s to really pinpoint the schools we feel we can help. • This will also assist us with future campaigns and ideas for generating new enquiries for the business.

  8. The Positives… 85.35% Of our websites Rated a 3 or 4 for usage 87.22% Of our websites Rated a 3 or 4 for design …And Finally Since 2012 We have increased our Market Share by 2.99% …Compared to Webanywhere’s 0.07% 2.17% Market Share ahead Of our nearest competitor

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