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Laura Slade, Consultant

Laura Slade, Consultant . Portfolio November 2011. Approach. Contents. Services. Skills. Clients. Credentials. In a hurry? Choose a button to advance to a section. Contact. My communication best practice approach. Would you like to work with a consultant who?

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Laura Slade, Consultant

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  1. Laura Slade, Consultant Portfolio November 2011

  2. Approach Contents Services Skills Clients Credentials In a hurry? Choose a button to advance to a section Contact

  3. My communication best practice approach • Would you like to work with a consultant who? • Aligns communications to your business objectives & goals • Follows through from the strategy to delivery & evaluation • Considers your audience, environment & culture • Then chooses how & what to communicate • Writes clear, concise & easy to understand copy • Creates brand compliant & accessible materials • Carefully plans & diligently delivers all communications • Adopts new technologies to improve communications • Shares their best practice with you • Leaves you with sustainable skills & tools Approach Services Skills Clients Credentials Contact

  4. Approach Services Skills Clients Credentials Contact

  5. Services at a glance

  6. Marketing services Branding • Writing the creative brief • Selecting & managing agencies • Consistent application of new brand to external & internal materials • Creation of brand guidelines Product or brand launch • Cascade communications – non disclosures, employees, resellers & customers • Online, direct mail & live launch Relationship marketing • Mobilisation of sales through a reseller network using • Timely product announcements • Incentive campaigns • Magazines & events Audiences • Corporate customers • Consultancies • Reseller network Channels • Catalogues • Websites • Exhibitions • Direct Mail • Emails/ E-newsletters • Briefings Related skills • Objective & metric setting • Agency & budget management • Writing briefs • Copywriting • Event Management

  7. Communication services Campaigns including • Organisational change • TUPE transfer • Company restructure • Consultation processes • Operational change • New brand or product • New systems or processes • Policy changes • Pay reviews Audiences such as • Board level • Senior managers • Line managers • All employees • IT employees Channels used • Intranet/SharePoint sites • Emails/ E-newsletters • Conference calls • Live Meetings • Workshops • Conferences • Road shows • Screencasts Related skills • Objective & metric setting • Stakeholder management • Event Management • Copywriting • Template Design

  8. Documentation services Services • MS Word, PowerPoint & Adobe PDF documents • MS SharePoint or other CMS pages • Creation of templates using brand guidelines • Improvement of existing templates to make more usable or accessible • Population of templates • Roll out of templates in collaboration with IT • Production of training materials – screencasts, Live Meetings & manuals • Creation of interactive PDFs for publication Related skills & experience • Microsoft Word • Themes & building blocks • Styles & formatting • Form design • TOCs & field code editing • Table layouts • Microsoft PowerPoint • Use of multiple slide masters • Reduction of copy • Appropriate animation & transitions • Adobe Photoshop • Edit images to correct size, resolution & format • Adobe PDFs • Conversion to PDFs using appropriate settings for bookmarks • Editing file properties for optimum opening view • Linking files using navigation tags

  9. Approach Services Skills Clients Credentials Contact Skills, Accreditations and Experience

  10. Technical accreditations & skills Communication Consultant BP “ She has a very deep Microsoft Office skill-set & is a very fast learner - she picked-up SharePoint within weeks in her BP role.” Managing Director JHMA Ltd “Laura has an Expert knowledge of MS Word & a wide command & understanding of design & communication principles & practice” IT Service Delivery Manager, Sainsbury's “what she doesn't know about Microsoft Office isn't worth knowing.” Microsoft Office Expert • MS Word 2003, 2010 Microsoft Office Specialist • MS Word 2007 • MS PowerPoint 2003, 2007, 2010 • MS Outlook 2003, 2007, 2010 Adobe Certified Associate • Adobe Dreamweaver CS4 Other software skills • MS SharePoint 2003 • Adobe Photoshop 4 • Adobe Acrobat X • Adobe Captivate 4 • Adobe InDesign CS4

  11. Related documentation skills Adobe Photoshop • Edit images to correct size, resolution & format Microsoft Word • Themes, styles & formatting • TOCs & field code editing • Table layouts Adobe Acrobat • Conversion to PDFs using appropriate settings for bookmarks • Editing file properties for optimum opening view • Linking files using navigation tags Microsoft PowerPoint • Use of themes • Use of multiple slide masters • Consistent layout • Image sourcing & use • Reduction of copy • Appropriate animation & transitions

  12. Marketing & communication experience Marketing & Management • Chartered Marketer since 2002 • Member of the Chartered Institute of Marketing • Product management – 11 years • Event management – 8 years • Agency management – 20 years • Budget Management – 6 years • Line management – 2 teams • Copywriting – 20 years • Public Relations - 2 years Languages • English native speaker • Spanish currently at A level standard Accessibility & Usability • Knowledge of the DDA • User of the RNIB See it Right guidelines • Experience testing materials with vision impaired audiences • Understand of & empathy with accessibility issues

  13. Approach Services Skills Clients & projects Credentials Contact

  14. Summary

  15. Document Designer: JHMA Ltd 2009-10 Managing Director JHMA Ltd “Laura has an Expert knowledge of MS Word & a wide command & understanding of design & communication principles & practice. Her input to the project surpassed our expectations & we hope to use her skills in future work.” Multidisciplinary technical report to specific legal scientific audience • Delivered a printed (nine volume) & electronic (interactive DVD) report to a rigid deadline • Developed & applied complex MS Word branded templates utilising field codes & switches • Designed & supplied to printers artwork for all folders, covers, dividers & packaging • Created using Acrobat the interactive DVD version as a series of hyperlinked & bookmarked PDF documents • Worked as part of a European exploration & production team in Madrid

  16. BP Internal Communications Specialist 2007-2008 Internal Communications Manager BP 2007 “Laura's high quality work, focus on delivery, creative approach & willingness to do what it takes is refreshing & much appreciated. She brings a lot of fun with her, which makes getting the job done much easier, & is a great team player.” Member of the DCT channel communications team - three main roles General channel communications • Delivery of messages to the whole of DCT , 4000 staff & contractors using these channels • SharePoint site • Live meetings (audio & web) • HTML emails • Town hall meetings • Plasma displays • Screencasts Specific campaigns for internal clients • IT Policy SharePoint site • Gift & Entertainment register • HR SharePoint site Project management of the re-branding from DCT to IT&S

  17. Project Communications Lead Sainsbury’s 2005-6 Senior Consultant, Project One Consulting “I've worked along Laura on a major change programme. Under intense pressure, she shaped a communications programme for this major enterprise including both internal & external communication strategies. It was outstandingly successful & she was a key part of the change team.” TUPE in source of 500 employees from Accenture to Sainsbury’s IT Division • Business critical project, immovable deadline • Aim to ensure the insource did not affect Sainsbury’s shareholders, customers or employees. Audiences included • Transferring colleagues • Department into which the colleagues transferred • IT Stakeholders across business • All colleagues at the Store Support Centre • Press & Investors Channels included • Auditorium presentations & video cascades • Weekly email newsletter, communicating the outcome of the TUPE consultation meetings • Notice boards & desk drops • Press releases • Company magazine • HR letters regarding contracts & Ts&Cs • Welcome campaign including production of a bespoke welcome pack

  18. Consultant: BST Mental Health NHS Trust 2004-5 Dr Bhutani, Consultant Clinical Psychologist, Bolton Salford & Trafford Mental Health NHS Trust “I have wanted to get these materials updated for some time but was daunted by the scope of the task. Ms Slade’s extremely professional & efficient work has made this happen & helped in the dissemination across the NHS of the innovative work this training package represents”. Case study available Application of marketing principles to improve a series of innovative mental health training materials • Consolidated the materials to facilitate content management & updating • Structured, updated & branded all delegate materials • Improved the design & organisation of the materials to optimise delegate engagement • Ensured all materials reflect & re-enforce the NHS brand • Developed into new format training toolkits for administrators & trainers • Resulted in measurable increases in both delegate satisfaction & trainer efficiency

  19. Approach Services Skills Clients CREDENTIALS Contact LS Marketing and Laura Slade

  20. LS Marketing Ltd • Laura Slade operates through LS Marketing • Established May 2003 • Registered in England & Wales number 4757259 • Director: Laura Slade • Registered office: 6 Sylvan Gardens Surbiton KT6 6PP • VAT registration number: 814 7457 19 • Business bank account held with NatWest in Surbiton • Registered for Data Protection IT equipment • Main laptop MS Office 2010 Adobe Creative Suite CS4 • Backup laptop MS Office 2003 Adobe Creative Suite CS • Daily external automatic backup • Colour laser printer & scanner

  21. Laura Slade Personal profile Interests • Travelling – Ecuador, Transylvania • Cake baking • Learning Spanish • Read & collect classic crime novels Charities • Conservation volunteer - BTCV • Crisis at Christmas volunteer • Celia Cross volunteer dog walker Professional profile • Committed, tenacious & self-motivated • Passionate advocate for your message, brand or product. • Communications experience spans print, live & electronic media, • Managed staff, agencies & significant A&P budgets. • Naturally organised & collaborative, • Work well with all levels within an organisation • Excellent at liaising between technical & non-technical teams. • Successful IT product marketing background • Strong IT skills enable me to adopt new technologies fast

  22. Engagement & Rates Engagement options • Letter of engagement • Purchase order • Signed Contract • People per hour deposit • Minimum booking 4 hours Payment Terms • 50% deposit, 50% on completion for small projects • Week or month end invoices for on-going projects • 30 day terms

  23. Approach Services Skills Clients Credentials CONTACT

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