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Boundless Lecture Slides

Boundless Lecture Slides. Available on the Boundless Teaching Platform. Free to share, print, make copies and changes. Get yours at www.boundless.com. Using Boundless Presentations. Boundless Teaching Platform

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Boundless Lecture Slides

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  1. Boundless Lecture Slides Available on the Boundless Teaching Platform Free to share, print, make copies and changes. Get yours at www.boundless.com

  2. Using Boundless Presentations Boundless Teaching Platform Boundless empowers educators to engage their students with affordable, customizable textbooks and intuitive teaching tools. The free Boundless Teaching Platform gives educators the ability to customize textbooks in more than 20 subjects that align to hundreds of popular titles. Get started by using high quality Boundless books, or make switching to our platform easier by building from Boundless content pre-organized to match the assigned textbook. This platform gives educators the tools they need to assign readings and assessments, monitor student activity, and lead their classes with pre-made teaching resources. Get started now at: • The Appendix The appendix is for you to use to add depth and breadth to your lectures. You can simply drag and drop slides from the appendix into the main presentation to make for a richer lecture experience. http://boundless.com/teaching-platform • Free to edit, share, and copy Feel free to edit, share, and make as many copies of the Boundless presentations as you like. We encourage you to take these presentations and make them your own. If you have any questions or problems please email: educators@boundless.com Free to share, print, make copies and changes. Get yours at www.boundless.com

  3. About Boundless • Boundless is an innovative technology company making education more affordable and accessible for students everywhere. The company creates the world’s best open educational content in 20+ subjects that align to more than 1,000 popular college textbooks. Boundless integrates learning technology into all its premium books to help students study more efficiently at a fraction of the cost of traditional textbooks. The company also empowers educators to engage their students more effectively through customizable books and intuitive teaching tools as part of the Boundless Teaching Platform. More than 2 million learners access Boundless free and premium content each month across the company’s wide distribution platforms, including its website, iOS apps, Kindle books, and iBooks. To get started learning or teaching with Boundless, visit boundless.com. Free to share, print, make copies and changes. Get yours at www.boundless.com

  4. Introduction to Marketing Introduction to Marketing Evolution of the Marketing Orientation Contemporary Relationship Marketing Value-Based Marketing ] The Importance of Marketing Introduction to Marketing Free to share, print, make copies and changes. Get yours at www.boundless.com

  5. Evaluating Marketing Performance Introduction to Marketing(continued) ] Introduction to Marketing Free to share, print, make copies and changes. Get yours at www.boundless.com

  6. Introduction to Marketing > Introduction to Marketing Introduction to Marketing • Defining Marketing • Customer Wants and Needs • Product, Placement, Promotion, and Price • SIVA: Solution, Incentive/Information, Value, and Access • The Marketing Exchange • Relationship Building with Various Stakeholders • The Dynamic Environment • Marketing by Individuals and Firms • Adding Value Free to share, print, make copies and changes. Get yours at www.boundless.com www.boundless.com/marketing/textbooks/boundless-marketing-textbook/introduction-to-marketing-1/introduction-to-marketing-18/

  7. Introduction to Marketing > Evolution of the Marketing Orientation Evolution of the Marketing Orientation • Production Orientation • Product Orientation • Selling Orientation • Marketing Orientation • Holistic Marketing Free to share, print, make copies and changes. Get yours at www.boundless.com www.boundless.com/marketing/textbooks/boundless-marketing-textbook/introduction-to-marketing-1/evolution-of-the-marketing-orientation-19/

  8. Introduction to Marketing > Contemporary Relationship Marketing Contemporary Relationship Marketing • Relationship Marketing and Management • Business Marketing • Social Marketing • Branding Free to share, print, make copies and changes. Get yours at www.boundless.com www.boundless.com/marketing/textbooks/boundless-marketing-textbook/introduction-to-marketing-1/contemporary-relationship-marketing-20/

  9. Introduction to Marketing > Value-Based Marketing Value-Based Marketing • Competition Based on Value • The Development of Value-Driven Firms Free to share, print, make copies and changes. Get yours at www.boundless.com www.boundless.com/marketing/textbooks/boundless-marketing-textbook/introduction-to-marketing-1/value-based-marketing-21/

  10. Introduction to Marketing > The Importance of Marketing The Importance of Marketing • Societal Role and Nonprofits • Influence on the Entire Supply Chain • The Global Economy • Consumer Awareness • Social Responsibility and Welfare of Customers • Careers in Marketing • Marketing as an Entrepreneurial Force Free to share, print, make copies and changes. Get yours at www.boundless.com www.boundless.com/marketing/textbooks/boundless-marketing-textbook/introduction-to-marketing-1/the-importance-of-marketing-22/

  11. Introduction to Marketing > Evaluating Marketing Performance Evaluating Marketing Performance • The Importance of Evaluating Marketing Performance • Marketing Performance Metrics • Methods for Evaluating Marketing Performance Free to share, print, make copies and changes. Get yours at www.boundless.com www.boundless.com/marketing/textbooks/boundless-marketing-textbook/introduction-to-marketing-1/evaluating-marketing-performance-23/

  12. Appendix Free to share, print, make copies and changes. Get yours at www.boundless.com

  13. Introduction to Marketing Key terms • Advertising Research FoundationThe ARF is an association where practitioners from every avenue of advertising—agency, academia, marketer, media, and research—gather to exchange ideas and research strategies. • analyticsthe discovery and communication of meaningful patterns in data, which rely on the simultaneous application of statistics, computer programming, and operations research to quantify performance. • anthropologicalRelating to anthropology; The holistic scientific and social study of humanity, mainly using ethnography as its method. • attributea characteristic or quality of a thing • benefitan advantage, help or aid from something • benefit segmentationthe division of the market into subsets according to benefits sought by the consumer or which the product/service can provide • best practicesMethods or techniques that consistently show results superior to those achieved with other means and that are used as benchmarks. • bottom lineThe final balance; the amount of money or profit left after everything has been tallied. • brand extensionalso known as brand stretching, brand extension is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category • brand identityThe outward expression of a brand, including its name, trademark and visual appearance. • Cause Marketingany type of marketing effort for social and other charitable causes, including in-house marketing efforts by non-profit organizations. • cause-related marketinga type of marketing involving the cooperative efforts of a "for profit" business and a non-profit organization for mutual benefit Free to share, print, make copies and changes. Get yours at www.boundless.com

  14. Introduction to Marketing • competitive advantageSomething that places a company or a person above the competition. • contribution margincost-volume-profit analysis, a form of management accounting; the marginal profit per unit sale • corporate social responsibilityHow different business functions affect people and the environment, and how to integrate practices that positively impact society, employees and nature. • crowdsourcingDelegating a task to a large diffuse group, usually without substantial monetary compensation. • customer relationship managementCustomer Relations Management (CRM) is concerned with (among other things) the conversion rate: percentage of customers who "try and buy" the product. • customer retentionAn assessment of the product or service quality provided by a business that measures how loyal its customers are. • customer value analysisthe collection and evaluation of data associated with customer needs and market trends • customer value mappingA method of measuring how you are doing in general and how you are doing in comparison to your competitors by matching the cost of your product with the benefits your customers receive for it. • dead stockMerchandize that had been removed from sale, now offered for sale at a later date. • demandThe desire to purchase goods and services. • demeritA quality of being inadequate; a fault; a disadvantage • demographicA grouping of people for statistical purposes, based as age, race, gender, etc. Free to share, print, make copies and changes. Get yours at www.boundless.com

  15. Introduction to Marketing • demographythe study of human populations, and how they change • direct mailAlternative expression for junk mail. Direct mail practices are often refined into "targeted mailing," where mail is sent to select recipients considered most likely to respond positively. • dissonanceA state of disagreement or conflict. • entrepreneurshipThe art or science of innovation and risk taking for profit in business. • exogenousProduced or originating outside of an organization. • experiential aspectThe sum of all points of contact with the brand; otherwise known as the "brand experience. " • flash mobsa group of people who assemble suddenly in a place, perform an unusual and seemingly pointless act for a brief time, then disperse, often for the purposes of entertainment, satire, and artistic expression. • greenwashingA form of spin in which green public relations or green marketing is deceptively used to promote the perception that an organization's aims and policies are environmentally friendly. • key performance indicatorsconsidered industry jargon for a type of performance measurement, KPIs are commonly used by an organization to evaluate its success or the success of a particular activity in which it is engaged. • key performance indicatorsconsidered industry jargon for a type of performance measurement, KPIs are commonly used by an organization to evaluate its success or the success of a particular activity in which it is engaged. • knowledge sharingAn activity through which knowledge (i.e. information, skills, or expertise) is exchanged among people, friends, or members of a family, a community (e.g. Wikipedia), or an organization. • macro environmentLarger societal forces that affect the micro-environment. Free to share, print, make copies and changes. Get yours at www.boundless.com

  16. Introduction to Marketing • Market ShareThe percentage of some market held by a company. • Market ShareThe percentage of some market held by a company. • marketing environmentThe factors and forces that affect a firm's ability to build and maintain successful relationships with customers. • marketing exchangethe transaction process, facilitated and expedited by marketing, in which a desired object is obtained by offering something of value in return • micro environmentSmall forces that are close to the company that affect its ability to serve its customers. • minimum efficient scaleThe smallest output that a plant (or firm) can produce such that its long run average costs are minimized. • multinationalOperating, or having subsidiary companies in multiple countries (especially more than two) • negotiationthe process of achieving agreement through discussion • nichean area in a market in which there are unmet needs that, when met, can lead to unique business opportunities • Non-Profit MarketingMission-driven marketing using the organization's core mission as the foundation, and marketing communications as the focus. • Opportunity costThe cost of an opportunity forgone (and the loss of the benefits that could be received from that opportunity); the most valuable forgone alternative • personal sellingthe act of using people to sell products to consumers face-to-face Free to share, print, make copies and changes. Get yours at www.boundless.com

  17. Introduction to Marketing • PlacementThe process of making a product or service accessible for use or consumption by a consumer or business user, using direct means, or using indirect means with intermediaries. • priceThe cost required to gain possession of something. • productAnything, either tangible or intangible, offered by the firm as a solution to the needs and wants of the consumer; something that is profitable or potentially profitable; goods or a service that meets the requirements of the various governing offices or society. • provisoA conditional provision to an agreement • Public relationsPublic relations (PR) is the practice of managing the flow of information between an individual or an organization and the public. • purveyorSomeone who supplies what is needed. • return on investmentReturn on investment (ROI) is one way of considering profits in relation to capital invested. • return on investmentReturn on investment (ROI) is one way of considering profits in relation to capital invested. • segmentationThe act or an instance of dividing into segments. • socio-economicOf or pertaining to a combination of social and economic factors. • stakeholdera person or organization with a legitimate interest in a given situation, action, or enterprise • stakeholdersA person or organization with a legitimate interest in a given situation, action or enterprise. It can range from employees and investors of a company to the customers purchasing from the company. Free to share, print, make copies and changes. Get yours at www.boundless.com

  18. Introduction to Marketing • strategya plan of action intended to accomplish a specific goal • supply chainA supply chain is a system of organizations, people, technology, activities, information, and resources involved in moving a product or service from the supplier to the customer. Supply chain activities transform natural resources, raw materials, and components into a finished product that is delivered to the end customer. • target marketa group of people whose needs and preferences match the product range of a company and to whom those products are marketed • Total Customer Value ManagementTotal Customer Value Management represents migration from product orientation to customer orientation. This required implementing a customer focused vision that meant a major shift in companies' strategic thinking, often including radical move from product or price as the basis for competition to process or service value, resulting in the concept Total Customer Value Management (CVM) • Total market offering"total market offering" includes the reputation of the organization, staff representation, product benefits, and technological characteristics as compared to competitors' market offerings and prices. • trade-offA trade-off involves a sacrifice that must be made to obtain a certain product. • valuea customer's perception of relative price (the cost to own and use) and performance (quality) • viral advertisinga marketing technique that uses social networks and other technologies to produce increases in brand awareness or sales. It can be delivered by word of mouth or enhanced by the network effects of Internet and mobile networks. Viral marketing may take the form of video clips, interactive games, ebooks, images, text messages, email or web pages. Free to share, print, make copies and changes. Get yours at www.boundless.com

  19. Introduction to Marketing Amazon Online shopping and modern technology give consumers access to unlimited information and product choices. Free to share, print, make copies and changes. Get yours at www.boundless.com Wikimedia."Amazon-icon."CC BYhttp://commons.wikimedia.org/wiki/File:Amazon-icon.pngView on Boundless.com

  20. Introduction to Marketing Simple Marketing Exchange In marketing, there's an exchange between the company and the consumer. Free to share, print, make copies and changes. Get yours at www.boundless.com Lucid Chart."The Marketing Exchange."Public domainhttps://www.lucidchart.com/documents/edit/4604-f238-5186a3a5-8c76-211a0a004f17?View on Boundless.com

  21. Introduction to Marketing SIVA Customer-Focused Approach Guitars are not a 1 size suits all product. Guitar companies must be aware of what their customers need and want. Free to share, print, make copies and changes. Get yours at www.boundless.com Wikimedia."Guitar shop."CC BYhttp://commons.wikimedia.org/wiki/File:Guitar_shop.jpgView on Boundless.com

  22. Introduction to Marketing Louis Vuitton Store on Champs-Elysees in France Louis Vuitton's marketing team communicates value to consumers by utilizing a high price point. Free to share, print, make copies and changes. Get yours at www.boundless.com Wikimedia."Louis Vuitton, Champs-Elysées 2."CC BYhttp://commons.wikimedia.org/wiki/File:Louis_Vuitton,_Champs-Elys%C3%A9es_2.jpgView on Boundless.com

  23. Introduction to Marketing Focusing on Customers What cellphone customers wanted in 1997 is likely very different than what smartphone users want today. Free to share, print, make copies and changes. Get yours at www.boundless.com Wikimedia."Two Cell Phones."CC BY-SAhttp://commons.wikimedia.org/wiki/File:Two_Cell_Phones.pngView on Boundless.com

  24. Introduction to Marketing Customer Relationship Management Systems Customer relationship management systems help companies keep track of interactions clients and business associates. Free to share, print, make copies and changes. Get yours at www.boundless.com Wikimedia."Webcrm screen1."CC BY-SAhttp://commons.wikimedia.org/wiki/File:Webcrm_screen1.pngView on Boundless.com

  25. Introduction to Marketing Cycle of Research and Development Companies adopting a product orientation of marketing focus on product quality and therefore emphasize research and development. Free to share, print, make copies and changes. Get yours at www.boundless.com Wikipedia."Cycle of Research and Development."CC BYhttp://en.wikipedia.org/wiki/File:Cycle_of_Research_and_Development.gifView on Boundless.com

  26. Introduction to Marketing Bill and Melinda Gates Foundation The Bill and Melinda Gates Foundation is a non-profit organization that provides benefits globally. Free to share, print, make copies and changes. Get yours at www.boundless.com Wikipedia."1280px-Bill_and_Melinda_Gates_Foundation_front.JPG."CC BY-SA 3.0https://en.wikipedia.org/wiki/Nonprofit_organization#/media/File:Bill_and_Melinda_Gates_Foundation_front.JPGView on Boundless.com

  27. Introduction to Marketing Branding Branding is the use of a symbol to show ownership of a certain product. Free to share, print, make copies and changes. Get yours at www.boundless.com Wikimedia."1024px-Cottonwood_Canyon_%2814549188089%29.jpg."Public domainhttps://commons.wikimedia.org/wiki/Category:Branding#/media/File:Cottonwood_Canyon_(14549188089).jpgView on Boundless.com

  28. Introduction to Marketing Importance of Values Socrates was an influential Greek philosopher who studied ethical behavior. Free to share, print, make copies and changes. Get yours at www.boundless.com Wikipedia."800px-Socrates_BM_GR1973.03-27.16.jpg."CC BY-SA 2.5https://en.wikipedia.org/wiki/Ethics#/media/File:Socrates_BM_GR1973.03-27.16.jpgView on Boundless.com

  29. Introduction to Marketing 4Ps in Action Coca Cola's marketing strategy includes elements of all four Ps. Free to share, print, make copies and changes. Get yours at www.boundless.com Flickr."All sizes | Coke vending machine | Flickr - Photo Sharing!."CC BYhttp://www.flickr.com/photos/_yuki_k_/4464415163/sizes/z/in/photostream/View on Boundless.com

  30. Introduction to Marketing Complex Marketing Exchange In a complex marketing exchange, there are more dynamics that must be understood and met by the company. Free to share, print, make copies and changes. Get yours at www.boundless.com Lucid Chart."The Marketing Exchange."Public domainhttps://www.lucidchart.com/documents/edit/480b-a2c0-5186a8cd-acbc-29650a009828View on Boundless.com

  31. Introduction to Marketing Green Marketing Marketing sustainable ideals has come to the forefront of social marketing in recent years. Free to share, print, make copies and changes. Get yours at www.boundless.com Wikimedia."LiV Green."CC BY-SAhttp://commons.wikimedia.org/wiki/File:LiV_Green.pngView on Boundless.com

  32. Introduction to Marketing Marketing Communication Marketing communication uses different yet compatible communication strategies based on the target audience. Free to share, print, make copies and changes. Get yours at www.boundless.com Dropbox."Marketing Communication."CC BYhttp://dl.dropbox.com/u/31779972/Introducing%20Marketing.pdfView on Boundless.com

  33. Introduction to Marketing McDonald's in Seoul, South Korea McDonald's marketing takes cultural factors into consideration when creating products and campaigns. Free to share, print, make copies and changes. Get yours at www.boundless.com Wikimedia."Mcdonalds seoul."Public domainhttp://commons.wikimedia.org/wiki/File:Mcdonalds_seoul.JPGView on Boundless.com

  34. Introduction to Marketing Economies of Scale The graph plots long-run average costs according to a firm's level of production. Free to share, print, make copies and changes. Get yours at www.boundless.com Wikimedia."Economies of scale."Public domainhttp://commons.wikimedia.org/wiki/File:Economies_of_scale.PNGView on Boundless.com

  35. Introduction to Marketing Ansoff Matrix Igor Ansoff created a matrix that shows alternative corporate growth strategies. Free to share, print, make copies and changes. Get yours at www.boundless.com Wikipedia."Ansoff diversification."Public domainhttp://en.wikipedia.org/wiki/File:Ansoff_diversification.JPGView on Boundless.com

  36. Introduction to Marketing Jean-Baptiste Say Jean-Baptiste Say made Say's Law, an economic theory, popular even though he wasn't the originator. Free to share, print, make copies and changes. Get yours at www.boundless.com Wikimedia."Jean-baptiste Say."Public domainhttp://commons.wikimedia.org/wiki/File:Jean-baptiste_Say.jpgView on Boundless.com

  37. Introduction to Marketing Modern Sales Development Today, selling has become indispensable for companies. Marketing orientation revolves around selling. Free to share, print, make copies and changes. Get yours at www.boundless.com Flickr."All sizes | Randy Guard SAS VP Sales Development & Product Management | Flickr - Photo Sharing!."CC BY-SAhttp://www.flickr.com/photos/traftery/5859830438/sizes/m/in/photostream/View on Boundless.com

  38. Introduction to Marketing Focus on the Customer One way for a company to focus on customers' desires is to have a database of all its customers. Free to share, print, make copies and changes. Get yours at www.boundless.com Wikimedia."Customers."Public domainhttp://commons.wikimedia.org/wiki/File:Customers.JPGView on Boundless.com

  39. Introduction to Marketing B2B Marketing Electronic product shops are an example of B2B marketing. They are local companies that supply various products. Free to share, print, make copies and changes. Get yours at www.boundless.com Wikimedia."Guangzhou-electronic-components-shop-0479."CC BY-SAhttp://commons.wikimedia.org/wiki/File:Guangzhou-electronic-components-shop-0479.jpgView on Boundless.com

  40. Introduction to Marketing Marketing Performance Using an established methodology to evaluate marketing effectiveness helps companies measure performance and assess business needs. Free to share, print, make copies and changes. Get yours at www.boundless.com Flickr."All sizes | social crm iceberg | Flickr - Photo Sharing!."CC BYhttp://www.flickr.com/photos/smemon/5696202738/sizes/o/View on Boundless.com

  41. Introduction to Marketing Greenwashing Critics of social responsibility often accuse corporate brands of "greenwashing." Free to share, print, make copies and changes. Get yours at www.boundless.com Flickr."All sizes | 30042010236 | Flickr - Photo Sharing!."CC BYhttp://www.flickr.com/photos/wstryder/4565724661/sizes/l/View on Boundless.com

  42. Introduction to Marketing Tangible Luxury Good A 1932 Horch 670 V12 is an example of a tangible product. Its price should reflect its image as a classic automotive collectible. Free to share, print, make copies and changes. Get yours at www.boundless.com Wikimedia."Horch 670 V12 1932 6021cc."CC BY-SAhttp://commons.wikimedia.org/wiki/File:Horch_670_V12_1932_6021cc.JPGView on Boundless.com

  43. Introduction to Marketing Value Model Value creation is tied to cost and revenue. Free to share, print, make copies and changes. Get yours at www.boundless.com Wikimedia."Value Model."CC BY-SAhttp://commons.wikimedia.org/wiki/File:Value_Model.pngView on Boundless.com

  44. Introduction to Marketing Supply Chain Marketing flows are often integrated into an organization's larger supply chain to promote efficiency. Free to share, print, make copies and changes. Get yours at www.boundless.com Flickr."All sizes | Wind Powered Supply Chain | Flickr - Photo Sharing!."CC BYhttp://www.flickr.com/photos/stickergiant/5884019047/sizes/l/View on Boundless.com

  45. Introduction to Marketing Adjusting for Global Marketing A global company has to tweak certain elements of its products for different markets. Free to share, print, make copies and changes. Get yours at www.boundless.com Wikimedia."Coca-cola tunisianbottle."CC BY-SAhttp://commons.wikimedia.org/wiki/File:Coca-cola_tunisianbottle.jpgView on Boundless.com

  46. Introduction to Marketing iPad Billboard Apple's marketing strategy around the iPad is a brilliant example of high brand recognition and anticipation of a new product. Free to share, print, make copies and changes. Get yours at www.boundless.com Flickr.CC BY-SAhttp://www.flickr.com/photos/spcbrass/4643118072/sizes/l/View on Boundless.com

  47. Introduction to Marketing Intrapreneurship In marketing, best practices can be used to encourage innovation within organizations. Free to share, print, make copies and changes. Get yours at www.boundless.com Flickr."All sizes | BRAC brings upheaval, opportunity to San Antonio 090812 | Flickr - Photo Sharing!."CC BYhttp://www.flickr.com/photos/familymwr/5084100007/sizes/o/View on Boundless.com

  48. Introduction to Marketing Marketing Careers Marketing professionals develop, execute, and monitor activities that increase brand awareness and customer sales. Free to share, print, make copies and changes. Get yours at www.boundless.com Flickr."All sizes | E-marketing TechnofuturTIC | Flickr - Photo Sharing!."CC BYhttp://www.flickr.com/photos/lilianwhite/6969915049/sizes/l/View on Boundless.com

  49. Introduction to Marketing Business Report Evaluating marketing performance helps companies plan and budget for the next fiscal year. Free to share, print, make copies and changes. Get yours at www.boundless.com Flickr."All sizes | Numbers And Finance | Flickr - Photo Sharing!."CC BY-SAhttp://www.flickr.com/photos/teegardin/5537894072/sizes/l/View on Boundless.com

  50. Introduction to Marketing Analytical Tools Quantitative metrics and analysis help marketers make more accurate decisions and predict risks associated with decisions. Free to share, print, make copies and changes. Get yours at www.boundless.com Flickr."All sizes | Oracle Exalytics In-Memory Machine | Flickr - Photo Sharing!."CC BYhttp://www.flickr.com/photos/oracle_images/6205995304/sizes/l/View on Boundless.com

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