GAPPOL

1. GAPPOL Your Smart Search Partner Group5 : Chris Shin, Hyeonsuh Lee, Gawon Cho, JiwoonRyu

4. Current history tab function doesn’t contain any useful information to help users recollect their search process.

5. The problem that our team found can be deep dived into four main factors. We usually encounter these problems when we do internet shopping or do the academic research.

6. Root of problems Internet is still functioning by past paradigm when information was scarce and the core function of the Internet is to gather information, not organizing them effectively.(personalized information) Human’s cognitive ability has not improved accordingly. Gap

7. Our product’s name is “GAPPOLE”, a tadpole that fill the gap between human’s cognitive ability and Internet search environment. Gap Tadpole Gap Pole

8. Competition market analysis and implication From analyzing current major players in the market, we can pick some benchmark points to implement in our product, and figure out the unmet needs of customers in the market that to be satisfied with our new product. Too much info. Problem to solve Problem to solve Memory limitation Methodology Curation Methodology Cloud Note Major player Flip board Pinterest Storify Editoy Major player Evernote Som note Satisfied Needs Easily search info. Share w/ people Storage Credible Satisfied Needs Reproducing saved information. Store crucial info. Share Benchmark Point Easily clip info(instantly) Reproducing information(personalized) Benchmark Point Research through collaboration. Managing saved information. Unmet Needs Limited information(supplier oriented) Unmet Needs Limited information(supplier oriented)

9. Gappole’s specific functions are as follows. Each function is designed to satisfy customers’ needs. Customer Needs

10. Gappole

11. Gappole Interface Hi, my name is GAPPOLE  Time Spent At Site (‘30) Site Name Site Preview Memo

12. Gappole Demonstration North Korea Mindmap Mode List Mode Memos North Korea

13. Gappole Demonstration Mindmap Mode List Mode Memos (5”) (1’32”) North Korea- Wikipedia North Korea

14. Gappole Demonstration Mindmap Mode List Mode Memos Tumen River- Wikipedia (‘48) (1’32”) North Korea- Wikipedia North Korea (5”)

15. Gappole Demonstration Mindmap Mode List Mode Memos (‘48) (1’32”) (‘23) World Report 2012 : North Korea Tumen River- Wikipedia North Korea- 2012 North Korea- Wikipedia North Korea (12”)

16. Gappole Demonstration Mindmap Mode List Mode Memos (48”) (1’32”) World Report 2012 : North Korea Tumen River- Wikipedia (21”) North Korea- Wikipedia North Korea- 2012 North Korea- 2011 North Korea (‘23) (12”)

17. Gappole Demonstration Mindmap Mode List Mode Memos (48”) (1’32”) (5’11”) World Report 2012 : North Korea Tumen River- Wikipedia North Korea Mourns dead Leader, son Is… North Korea- Wikipedia North Korea- 2012 North Korea- 2011 North Korea (‘23) (12”) (21”)

18. Gappole Demonstration Mindmap Mode Mindmap Mode List Mode List Mode Memos Memos (48”) (1’32”) Reuters NK News (5’11”) World Report 2012 : North Korea World Report 2012 : North Korea Tumen River- Wikipedia Tumen River- Wikipedia North Korea Mourns dead Leader, son Is… North Korea Mourns dead Leader, son Is… North Korea- 2011 North Korea- Wikipedia North Korea- Wikipedia North Korea- 2011 North Korea- 2012 North Korea- 2012 North Korea North Korea (‘23) (12”) Rename Site Reuters, NK News (21”)

19. Gappole Demonstration Mindmap Mode List Mode Memos I think this site will be useful for understanding the situation in North Korea. GO TO SITE Memo Memo I think this site will be useful for understanding the situation in North Korea.

20. Gappole Demonstration Mindmap Mode List Mode Memos Reuters NK News World Report 2012 : North Korea Tumen River- Wikipedia North Korea Mourns dead Leader, son Is… North Korea- Wikipedia North Korea- 2012 North Korea- 2011 North Korea

21. Gappole Demonstration Mindmap Mode List Mode Memos Reuters NK News World Report 2012 : North Korea Tumen River- Wikipedia North Korea Mourns dead Leader, son Is… North Korea- Wikipedia North Korea- 2012 North Korea- 2011 North Korea

23. Gappole Demonstration Mindmap Mode List Mode Memos Tumen River- Wikipedia Tumen River- Wikipedia Reuters NK News World Report 2012 : North Korea North Korea Mourns dead Leader, son Is… North Korea- Wikipedia North Korea- 2012 North Korea- 2011 North Korea

24. Gappole Demonstration Mindmap Mode List Mode Memos Reuters Reuters NK News World Report 2012 : North Korea Tumen River- Wikipedia North Korea Mourns dead Leader, son Is… North Korea- Wikipedia North Korea- 2012 North Korea- 2011 North Korea Reuters NK News

25. Gappole Demonstration Mindmap Mode List Mode Memos 2013-05-29 15:00 Memo I.North Korea I think this site will be useful for understanding the situation in North Korea. Save file as… A. North Korea-Wikipedia i)Tumen River-Wikipedia B. North Korea 2012 i)World Report 2012 : North Korea C. North Korea 2011 i)Reuteurs NK News North Korea Search.GPL Gappole Search History

26. Gappole’s business model is as follows. Supplementing human’s memory capacity, heuristic feature of data searching Marketing Developing Membership Search engine company Internet Users on the purpose of searching information Improving the search environment Human Resources, R&D Web application Advertising fees for companies Premium membership feeof user Server maintaing Development cost

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28. Revised/Added function after final presentation(1/3) Improvement in UI – Icon 1 Current icon for search tracking has a image of tadpole, which can be disturbing for certain users. Not suitable for cleanly organizing. Problem • Customized icon – Users can choose • Square box • Round circle • Tadpole(As-is) • Colored forms etc. • Improvement in visualizing • User can set his own fonts Improvement Increase efficiency in using Gappole. More organized and clean UI for usability Customized functions Results

29. Revised/Added function after final presentation(2/3) Improvement in UI – Highlighting the important tab 2 Even though the Gappole shows the ‘time spent’ on the site, users can’t instantly discern important tab from others.(time spent on finding). Time is the only criteria in deciding the importance. Problem • Visualize the importance • According to the time-spent, the icon changes color. • Scale : White – Yellow – Blue – Red (….) • Users can filter pages by length of time they were activated. Improvement Customized categorization by importance Directly recognize the important tab with a glance by visualize the scale of importance. Results

30. Revised/Added function after final presentation(3/3) Added function – Automatically discern irrelevant sites 3 Users usually don’t fully concentrate on doing a research. They visit various sites which are irrelevant with the searching. However, the current Gappole can’t distinguishbetween them. Problem • Setting a site beforehand • Users can enter anumber of sites that are irrelevant with the research. • Gappolestops tracking logical flow of the pre-set sites. Added Results Gappole becomes smarter by not including irrelevant user histories. Users can customize their own tracking record.(They even can track flow of facebook if they want.)