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Supersummit 2013

Learn about disruptive content formats, successful content strategies, and unique opportunities for information distribution at SuperSummit 2013. Explore new production formats, engaging storytelling, and the changing media industry. Discover the value of talent, people relations, and innovative technology for creating impactful content. Embrace the future of media with insights from industry experts and case studies showcasing effective content delivery methods.

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Supersummit 2013

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  1. Supersummit 2013 Marco Agosti Executive producer tiscali.it

  2. Due concetti chiave • Focus Valore del talento Distruptive 10X • People relation Visione comune + Relazione + Tecnologia

  3. Supersummit 14 novembre 2013 • Nuovi formati adv che usiamo o useremo • Icontenuti / format che secondo me funzionano • Opportunità di chi oggi fa informazione • Informazione locale?

  4. Nuovi format-i • Preroll • M-video • In read (esempio) • Speciali con video (RegaliIdeali, Lanthia) link Link Produzioni dirette o coproduzioni • Fiction (A Casa di Ugo) (2 minuti in anteprima) • Talent (Dance School) • WebSeries (kitcheninlove e techalchemist) Link Link

  5. Format e contenuti che funzionano La diretta e la durata sono fattori determinanti • Compleanno di Vasco + 1M users • Maratona elettorale + 1M users • Red e Lorenzo + 1M users • SuperSummit

  6. Opportunità di chi fa informazione • Distribuzione • Valore del singolo • Miriade di tools pronti • Frontiere non presidiate e territori infiniti • Crisi profonda degli editori tradizionali • Spazio per nuovi modelli di business

  7. La nostra chiave di lettura • Informazione dai territori • Social curation dei contenuti • Focus su temi che riguardano le persone • Apertura a native advertising • Distribuzione innovativa cross platform • Controllo delle tecnologie • Alleanze con operatori locali

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