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IBM SPSS Modeler

IBM SPSS Modeler. Ercan Kaynakca Data Analyst Analysis Express. Knowledge Discovery. Fayyad, Piatetsky -Shapiro & Smyth, 1996. Why Data Mining?. Goal : Extract knowledge from a data set in a human-understandable structure (Fayyad, Piatetsky -Shapiro & Smyth, 1996 ).

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IBM SPSS Modeler

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  1. IBM SPSS Modeler Ercan Kaynakca Data Analyst Analysis Express

  2. Knowledge Discovery Fayyad, Piatetsky-Shapiro & Smyth, 1996

  3. Why Data Mining? • Goal : Extract knowledge from a data set in a human-understandable structure (Fayyad, Piatetsky-Shapiro & Smyth, 1996). • Explain some observed event or condition • Confirm a hypothesis • Exploratory in nature

  4. Where Data Mining can be used? • Customer relation management (CRM) • Attract new clients • Retain current clients • Bring back former clients • Reduce marketing costs • Market basket analysis • Identify purchasing habits

  5. Where Data Mining can be used? • Fraud Detection • Prevent loss; Save $$$ • Forecasting • Use historical data to predict future trends • Text Mining • Sentiment Analysis • Amazon, Twitter, Facebook

  6. Techniques (Hoffer, Ramesh & Topi, 2011)

  7. 2009 Rexer Analytics Survey IBM SPSS Modeler - primary software package used by more data miners than any other software package • Industry • Academia

  8. Satisfaction

  9. IBM SPSS Modeler Professional Demo On Banking Data Note: The data set is taken from IBM SPSS Modeler Tutorials

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