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PRE-REEL POSITION Date: May 2011

PRE-REEL POSITION Date: May 2011. DCM.CO.UK. PRE REEL POSITION. The Pre-Reel position offers brand the opportunity to showcase longer content on the big screen through a cost efficient cinema campaign. National coverage. Screentime ratecard: Fixed cost minus 40%.

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PRE-REEL POSITION Date: May 2011

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  1. PRE-REEL POSITION Date: May 2011 DCM.CO.UK

  2. PRE REEL POSITION The Pre-Reel position offers brand the opportunity to showcase longer content on the big screen through a cost efficient cinema campaign.

  3. National coverage Screentime ratecard: Fixed cost minus 40% Association with quality film product CINEMA: THE ULTIMATE BRAND EXPERIENCE TELL ME MORE… • Pre-Reel runs before the ad-reel and is seen by cinemagoers as an entertaining and relevant part of the cinemagoing experience. Content can include anything: the only limit is your imagination. • The Pre-Reel position provides an exceptional platform for brands to showcase longer content in a proven environment, building association with cinema through creative that will engage audiences and ultimately shift brand perceptions. Facts and figures: 2 minutes available for content Source: * CEA

  4. THE BBC PRE-REEL CAMPAIGN • Objective: • Engage with a 15-24 year old audience and whole families • Drive association of BBC’s younger programming with the BBC brand • To be entertaining and drive word of mouth • Solution: • To showcase the best of their programming within cinema. This offered a media-neutral platform and would deliver their two core audiences across a wide range of films. • Results: • Chris Moyle's advert • 1st ever audio only advert used in cinema • 6/6 YouTube ratings with over 1,440 hits

  5. THANK YOU DCM.CO.UK

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