1 / 20

BRAND AMBASSADORS SUBTITLE

YOUR LOGO. YOUR TAG LINE. BRAND AMBASSADORS SUBTITLE. PRESENTER: (NAME). (DATE). YOUR LOGO. YOUR TAG LINE. Learning Objectives:. OUR ORGANIZATION. Understanding our History Our founders and leaders past and present Major contributions/achievements Succession plans

martin-kane
Télécharger la présentation

BRAND AMBASSADORS SUBTITLE

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. YOUR LOGO YOUR TAG LINE BRAND AMBASSADORSSUBTITLE PRESENTER: (NAME) (DATE)

  2. YOUR LOGO YOUR TAG LINE • Learning Objectives:

  3. OUR ORGANIZATION • Understanding our History • Our founders and leaders past and present • Major contributions/achievements • Succession plans • What are our values? • What do we stand for? What is at the essence of our brand? LOGO

  4. OUR ORGANIZATION • What are our goals? • What problems are we attempting to solve? • What is our value proposition? LOGO

  5. OUR ORGANIZATION • Organizational structure • What business are we in? • What is our business model? How do we generate revenue? • What are our key metrics? How do we measure our performance? LOGO

  6. OUR ORGANIZATION • Product/service history and advancements • Product/service booklets, specification sheets, etc. • Annual reports, features, websites, announcements, and press releases LOGO

  7. OUR ORGANIZATION • Our locations (headquarters, service centers, research and development and any manufacturing facilities) • Do we operate locally, regionally, nationally or globally? • What was the rationale for site selection? • Historical milestones LOGO

  8. Understanding our Customers • What are our customer’s problems? What type and how many ‘pain points’ do they have? • What is our customer demographic and persona? • How do we reach our customers? • How do our products/services solve our customer’s problems? LOGO

  9. Understanding our Customers • What are our customer’s stories? • How have we impacted our customers? • How successful are we at solving our customer’s problems? LOGO

  10. Understanding our sWOT • Strengths • Weaknesses • Opportunities • Threats LOGO

  11. Understanding our GOALS • What are our strategies, goals, objectives, and tactics? • What are our product/service and sales goals and future plans? • How do we measure, correct, and reward performance? LOGO

  12. Understanding our PRODUCTS/SERVICES • Products – key features, upgrades, customer benefits, future plans, differentiators • Services – key features, customer benefits, future plans, differentiators and availability including locations and hours LOGO

  13. Understanding our PRODUCTS/SERVICES • Credentials of providers and the scope of their expertise • Our value chain • Do we source and operate sustainably? • Do we have partners? • Strategic • Co-branding • Other alliances LOGO

  14. Understanding our PRODUCTS/SERVICES • What stories do we share about our products/services? • What channels do we use to share our stories? In person, video, online, social media, etc. LOGO

  15. Understanding our COMPETITORS • Who are our main competitors? • What products/services do they provide? • How do they compete? Product features? Service? Quality? Price? Product sourcing? Other? What combination of factors? • What stages are the organizations in? Growth, Mature, etc.? LOGO

  16. Understanding MARKET DYNAMICS/PESTEL • Political • Economic • Social • Environmental • Legislative LOGO

  17. Understanding MARKET DYNAMICS/PESTEL • What market dynamics have had the greatest impact on our organization to date? • What are market dynamics are currently having the greatest impact on our organization? • What are the market drivers with the most likelihood and greatest potential impact to affect our business? LOGO

  18. Understanding OUR STORIES • What are the connections between our stories, both past and present that we can use to engage with current and future customers? • What tools are available to help us understand, retain, and share our stories? Intranet, e-files, videos, round tables, refresher training, etc. LOGO

  19. Understanding OUR STORIES • What are the key messages/talking points that can help us engage and connect with customers? LOGO

  20. YOUR LOGO YOUR TAG LINE Questions

More Related