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Using a CRM for Lead Management - Solastis

Lead generation is essential to keeping your pipeline buzzing with new prospects. The challenge is to manage those leads u2013 approximately half of whom u2013 will not engage with your sales team unless they are sufficiently motivated!

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Using a CRM for Lead Management - Solastis

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  1. USING A CRM FOR LEAD MANAGEMENT Lead generation is essential to keeping your pipeline buzzing with new prospects. The challenge is to manage those leads – approximately half of whom – will not engage with your sales team unless they are sufficiently motivated! This is where lead management comes in. Lead management involves nurturing leads and moving them along the sales funnel. Once they share their information, you can put your marketing campaigns to work and convert leads into paying customers. Broadly, lead management can be broken down into the following components:

  2. •Track prospects from various online and offline channels, including your website, Google ads, events and perhaps even acquiring a list of leads from agencies. •Collect information about leads from form submissions, user behavior through Google Analytics, email marketing analytics and other techniques. •Score leads based on their readiness to purchase your product/service. •Lead nurturing on an ongoing basis to hasten sales readiness, establish long-term customer relationships and leverage those relationships to generate more quality leads.

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