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Intuit: Revolutionizing Personal Finance Software Since 1983

Intuit, founded in 1983 by Scott Cook and Tom Proulx, transformed household finance management with its flagship product, Quicken. Inspired by the need for easier financial solutions, Scott and Tom developed user-friendly software that put financial control back in the hands of users. Intuit quickly captured 70% of the market by 1992 and went public in 1993. Under the leadership of William V. Campbell from 1994, Intuit expanded with products like QuickBooks, illustrating a commitment to customer satisfaction, continuous evolution, and embracing online services.

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Intuit: Revolutionizing Personal Finance Software Since 1983

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  1. Intuit (Software Company)

  2. Founders • Scott Cook • USC Bachelors, Harvard MBA • 23 years old • Experience at Proctor & Gamble • Tom Proulx • Stanford student • Programmer, created version 1 in dorm room

  3. The Problem • Too much time “wasted” on household finances • Accounting packages were for accountants • “End financial hassles…”

  4. Company History • Founded 1983 (Quicken = initial product) • Dominating market (70%) 1992 • Public company by 1993 • Added William V. Campbell as pres & CEO in 1994 • Revamped Quicken.com 1997 • QuickBooks (small business software) 1999

  5. Lessons • Customer satisfaction & service • Listen to customers • Pioneer in usability testing • Evolve and change • Packaged software -> Internet • Personal software -> Internet services

  6. Resources • Intuit Pages • www.quicken.com • www.intuit.com • Wikipedia pages • Intuit • Scott Cook • Tom Proulx • Intuit history from Funding Universe • www.fundinguniverse.com/company-histories/Intuit-Inc-Company-History.html

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