Design Principles

Design Principles By: Kathy Hsu

5 Design Principles Contrast Balance Alignment Proximity Repetition

Balanceis arranging elements so that no one part of a work overpowers, or seems heavier than any other part. Examples 1 2 3 Design principles

Balance This picture has balance because the flower is symmetrical. Examples 2 3 Design principles

Balance This picture has balance because the busy squiggle lines are asymmetrical to the empty space below. Examples 1 3 Design principles

Balance This painting has balance because the stars in the sky create an equilibrium with the objects at the bottom of the painting. Examples 1 2 Design principles

Contrastis created by using elements that conflict with one another. Examples 1 2 3 Design principles

Contrast This picture has contrast because the distinction in colors make the building stand out. Examples 2 3 Design principles

Contrast This picture has contrast because the distinction in size draws attention to the smallness of the feet. Examples 1 3 Design principles

Contrast This picture has contrast because the distinction in texture draws attention to the smoothness or roughness of the ice cream bar. Examples 1 2 Design principles

Proximityis a visual structure that gives a feel of organization to spaced items according to their relation to one another. Examples 1 2 3 Design principles

Proximity This picture has proximity because each group of circles are clustered together to bring cohesiveness to the pictures. Examples 2 3 Design principles

Proximity This picture has proximity because how the numbers are all assembled together around the central number bring it cohesiveness. Examples 1 3 Design principles

Proximity This picture has proximity because you can tell that each line of black and red dots are organized sets. Examples 1 2 Design principles

Repetitionis where elements of a design are used more then once throughout a design in varying ways. Examples 1 2 3 Design principles

Repetition This picture has repetition because the recurring use of the picture has been replicated over and over. Examples 2 3 Design principles

Repetition This picture has repetition because the recurring pattern of rectangular pieces creates a constant theme for this mural. Examples 1 3 Design principles

Repetition This picture has repetition because the recurring swirls in the picture create a theme using various colors and sizes of swirls. Examples 1 2 Design principles

Alignment is the arrangement of elements in a way so that the natural lines (borders) created by them match up as closely as possible. Examples 1 2 3 Design principles

Alignment This picture has alignment because the items are lined up in columns to create a sense of order. Examples 2 3 Design principles

Alignment This picture has alignment because the height of the cat and tower are lined up to show that they are the same. Examples 1 3 Design principles

Alignment This picture has alignment because the planets are lined up to establish the sequence of planets in our solar system. Examples 1 2 Design principles

Design Principles