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Session 7 Create 2

Session 7 Create 2. Digital and Social Media Marketing Prof. Surya Mishra School of Management KIIT University. Sitemap. The Design Need: Navigation aid SEO: help crawlers navigate Design Solution : General site map Footer site map. A good site map.

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Session 7 Create 2

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  1. Session 7 Create 2 Digital and Social Media Marketing Prof. Surya MishraSchool of Management KIIT University

  2. Sitemap • The Design Need: • Navigation aid • SEO: help crawlers navigate • Design Solution: • General site map • Footer site map

  3. A good site map • In HTML(display) and XML(SEO) • Domainname.com/sitemap • Use keyword rich anchor text • Keep your site map up-to-date

  4. A good site map • http://apple.com/sitemap • http://www.nokia.com/in-en/sitemap • http://www.coca-cola.com/webstore/sitemap.html • http://www.unilever.com/resource/sitemap.aspx • http://www.zappos.com/site-map

  5. Sitemap • Set the priority of your site map page higher • Use the site maps extensionto provide search engines with key information about images • video site map to enlighten the search engines about your video content

  6. Sitemap • Promote links • It allows users to save time. • For very small sites • the main navigation already resembles a site map • For sites with more than two levels • the site map functions as a navigation alternative • On really large (information rich) sites • catalog • Large number of visitors to site map => problem with site

  7. Writing for the Web • Know your audience • Who is my audience? • What actions do I want them to take? • What information do they need in order to feel confident taking action?

  8. Audience of One • While the web is social, each individual consumes media own his / her own • Identify your most important customer • Appeal to this audience of one only

  9. Persona • Male, female or a mixture? • Demographics? • How do they make purchasing decisions? • Do they compare many offerings? • Do they make lists of questions and call in for assistance with decision making or do they make purchase decisions spontaneously based on a special offer?

  10. Copy • Long Copy • Short Copy • Clear and concise • Easy to read • Well-written • Well-structured

  11. Terms

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