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Gender Roles in Product Promotion

Gender Roles in Product Promotion. Gender Roles in Product Promotion.

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Gender Roles in Product Promotion

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  1. Gender Roles in Product Promotion

  2. Gender Roles in Product Promotion Advertisements guide consumers thinking and behaviour. Businesses aim to maximise sales by developing strategies that best appeal to particular groups. Commercials, billboards and print ads shape the traditional roles in society.

  3. *Draw the following table in your books. Watch the following TV commercials. One commercial is aimed at women another is aimed at men. In the table, write down the qualities these commercials have.

  4. Gender Roles

  5. Copy down the following questions • Identify the product being advertised • Describe how the females(s) or males(s) are pictured in the ads • Evaluate whether this is a positive or negative image of females or males • Describe how the advertisement is trying to influence the reader

  6. Advertisement 1.

  7. Advertisement 2. • Identify the product being advertised • Describe how the females(s) or males(s) are pictured in the ads • Evaluate whether this is a positive or negative image of females or males • Describe how the advertisement is trying to influence the reader

  8. Advertisement 3. • Identify the product being advertised • Describe how the females(s) or males(s) are pictured in the ads • Evaluate whether this is a positive or negative image of females or males • Describe how the advertisement is trying to influence the reader

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