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From Information to Knowledge

From Information to Knowledge. Handling information when writing your thesis. From Information to Knowledge. Search – choose – read ! … and search again. Searching takes time! Skim or browse the result for relevant and ” may be relevant” texts . Use title , abstract, keywords .

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From Information to Knowledge

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  1. From Information to Knowledge Handling information whenwritingyourthesis Betina B. Sjøstrøm AU Library Fuglesangs Alle, Spring 2014

  2. From Information to Knowledge Betina B. Sjøstrøm AU Library Fuglesangs Alle, 2014

  3. Search – choose – read! … and searchagain • Searchingtakes time! • Skim or browse the result for relevant and ”maybe relevant” texts. Usetitle, abstract, keywords. • Useyournewlyacquiredknowledge to conduct new searches! Betina B. Sjøstrøm AU Library Fuglesangs Alle, 2014

  4. New media – new consumers Relations between consumers The meaning of fashion Mangold & Faulds (2009) Fashion bloggers and communities identity ETC’s brand awareness PR strategies Marketing communication Fashion, identity and relation Fournier (1998) Cova & Cova (2002) Fournier & Avery (2011a) Brainstorm insight: Brand relations are vital in order for fashion brands to create awareness Susanne Thrige AU Library Fuglesangs Alle, 14.3.2013

  5. Mapping a topic > search terms • Extract relevant terms from yourmap • Think of variations of words; more general, more specific, synonyms • Rememberthatyoucan’tusesentenceswhenyousearch; ”consumers relation to other consumers” • Extract terms; consumer AND relation(s) • Or: consumer relations • Be open for inspiration Betina B. Sjøstrøm AU Library Fuglesangs Alle, 2014

  6. Search techniques • AND/OR/ NOT • Truncation Aware* • Phrasesearch, ”marketing communication” Betina B. Sjøstrøm AU Library Fuglesangs Alle, 2014

  7. Chain search by use of a knownsources • Use a known source for furthersearching on: • Author name; whatelse has the authorwritten? • Reference list; whichsourcesareused? • Citations; who has cited the source in their reference list? Use a citation database! Betina B. Sjøstrøm AU Library Fuglesangs Alle, 2014

  8. Some (relevant) databases Betina B. Sjøstrøm, Fuglesangs Alle, 2014

  9. Management of References • Keeptrack of your references, add citations in the text and create reference list • Freetools online • Refworks and End Note – support from AU Library Betina B. Sjøstrøm AU Library Fuglesangs Alle, 2014

  10. To recognize and create references Article Ellis, D. (1989) A Behavioural Approach to Information Retrieval System Design. Journal of Documentation, 12(3), 171-212. Massey, J.E. (2004) ManagingOrganizational Images: CrisisResponse and Legitimacy Restoration. InMillar, D.P. and Heath, R.L. (ed.) Responding to crisis: A Rhetorical Approach to CrisisCommunication, Mahwah, New Jersey: Lawrence ErlbaumAssociates, 233-246 Meyerhoff, M. (2012) Discourse Analysis: An Introduction, 2nd edn. London: Bloomsbury. Research Group for Knowledge Communication, Aarhus University (2012) Knowledge Communication.Available at: http://www.asb.dk/article.aspx?pid=6212&lang=en-gb [Accessed 17 October 2012] Chapter Book Website Avoidplagiarising – use: ”Academic Practice: Guidelines for Staff and Students” by Sandro Nielsen and Carmen Heine, BCOM

  11. Good to know… • Book a Librarian http://library.au.dk/en/borrowing-and-returning/book-a-librarian/ • Courses on Refworks http://library.au.dk/guides/referencehaandtering/refworks/ • Access to databases AU Library http://library.au.dk/ (choose Databases ) Betina B. Sjøstrøm AU Library Fuglesangs Alle, 2014

  12. To sum up… Betina B. Sjøstrøm AU Library Fuglesangs Alle, 2014

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