1 / 9

Persuasive Organizational Patterns

Persuasive Organizational Patterns. Deductive Approach-use with favorable and neutral audiences. Statement of Reasons Problem-Solution Comparative Advantage Monroe’s Motivated Sequence. Statement of Reasons. State your specific purpose in the introduction

matteson
Télécharger la présentation

Persuasive Organizational Patterns

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Persuasive Organizational Patterns

  2. Deductive Approach-use with favorable and neutral audiences • Statement of Reasons • Problem-Solution • Comparative Advantage • Monroe’s Motivated Sequence

  3. Statement of Reasons • State your specific purpose in the introduction • Body consists of reasons supporting your specific purpose.

  4. Problem-Solution • Body consists of two main points: • I. Present the problem • II. Offer at least one possible solution for the problem

  5. Comparative-Advantage • Supporting reasons are presented as a benefit to the audience. • The benefit of each reason is stated in comparison form.

  6. Monroe’s Motivated Sequence-best with favorable audiences • Draw attention to a problem and possible solutions. • Ask the audience to take action to solve the problem.

  7. INDUCTIVE APPROACH • Use with hostile audiences. • Two types: • Classic Inductive • Negative Method

  8. Classic Inductive • Begin with your supporting evidence. • Build to the statement of the specific purpose.

  9. Negative Method • Builds a case for one best option. • No other option but the speaker’s is viable or acceptable.

More Related