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Group4

Group4. Naniwaya sports shop. Aki Leo Kiyohito. OVERVIEW OF Naniwaya sports shop. Number of employees ・・・ 3 Store capital ・・・ 3,000,000yen Founded ・・・ Approximately 1950 EC category ・・・ B2C Technologies in use ・・・ Internet. Product. Sports wear Sports supplies.

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Group4

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  1. Group4 Naniwaya sports shop Aki Leo Kiyohito

  2. OVERVIEW OF Naniwaya sports shop Number of employees・・・3 Store capital・・・3,000,000yen Founded・・・Approximately 1950 EC category・・・B2C Technologies in use・・・Internet

  3. Product • Sports wear • Sports supplies

  4. Increasing marketing channels • Increase sales Current objectives of EC? Targeting what customers? • Various people of nationwide • Not product that not familiar people

  5. EC to use the device • nothing

  6. EC to use in terms of strengths and weaknesses • Strong point・・・respond quickly • Weak point・・・Many trade

  7. Any alliance or partnership? ●Transport companies Yamato,Yuupakku ●Bank NicosUFJbank

  8. Methods of EC payment? • Cash on delivery • A bank transfer • Cash document

  9. Language in use? • Japanese • English

  10. Resources allocated for EC? • printer, PC, digital camera

  11. Investment in EC・・・Only with PCs, it is not so high. • Web presence・・・Do not want to use the catalogue. Want to use one's photograph. Because feel of a material looks to be good. This is feelings of the managers.

  12. Current performance of EC・・・ As for the profit, store is the top than EC. The number of the orders has more EC than store.

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