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SmokeOut Campaign Lessons in Ukraine

SmokeOut Campaign Lessons in Ukraine. Tatiana Andreeva ADIC-Ukraine. Results. The main result of the smoke out campaign in Ukraine is the creation of several leverages and resources to facilitate smoking cessation. 1. Quitline facility (38-044) 451-59-01.

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SmokeOut Campaign Lessons in Ukraine

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  1. SmokeOut Campaign Lessons in Ukraine Tatiana Andreeva ADIC-Ukraine

  2. Results The main result of the smoke out campaign in Ukraine is the creation of several leverages and resources to facilitate smoking cessation.

  3. 1. Quitline facility (38-044) 451-59-01 • Since the middle of July till the 21st November 1081 persons called the quitline telephone. Males constituted 70%, females 30%, teenagers 5%. • Telephone counseling is anonymous. It consists of diagnostics of tobacco dependence, information about the methods to make the attempt to quit smoking successful, including behavioral and pharmacological means.

  4. 2. Smoking cessation counseling by post • 19 kinds of leaflets were prepared. • Texts are available at http://www.adic.org.ua/quit/.

  5. 3. Literature and guidelines

  6. 4. Internet resources • Users of internet can use both resources with general information on tobacco related problems (www.adic.org.ua/nosmoking), counseling materials for self-diagnostics and practical steps to stop smoking (www.adic.org.ua/quit), and personal consultations by email.

  7. 5. Media help in smoking cessation

  8. 6. Children’s creative competition • More than 400 children’s works were presented to the competition “Let’s quit together – adults and children”. These are drawings, letters, poems from many regions of Ukraine. The youngest participant was 7 years old, the oldest – 17. • 24 best drawings were chosen and printed as postcards. More than 70 drawings, poems and letters are presented at www.adic.org.ua/coalition.

  9. 7. Catalogue of smoke free restaurants • The first edition of the catalogue comprises 11 Kiev restaurants, which are smoke free. The catalogue is published in Ukrainian at www.adic.org.ua/coalition, in English at www.adic.org.ua/adic and www.smokefreeworld.com. • Three smoke free restaurants became sponsors of the competition “Let’s quit together – family” and invited the winners of the competition for dinner.

  10. 8. Regional doctors • In August 2002 two workshops took place in Odessa where medical practitioners were trained to counsel the patients who smoke and those who wish to quit. • 24 consultants from 12 regions of Ukraine were trained. They were also encouraged to share knowledge and skills with other medical practitioners.

  11. Media work lessons

  12. Good choice of time to start the campaign • Starting campaign in July when media lack urgent news was extremely helpful. July and august brought the largest number of calls. People calling later frequently told that they have got information about the quitline in summer.

  13. Media like social marketing materials • According to the national survey results 1/3 of the Ukrainian population was informed about the campaign, 1.5% of the population (which is about 600000) know somebody who participated in the campaign, 0.7% (280000) replied that have quit smoking because of the campaign.

  14. TV is more effective to inform people, but newspapers are more effective in pushing them to act • According to the national survey results main sources of information were TV (25%), newspapers (8%), radio (6%), magazines (3%), Internet (0.4%). • According to the quitline register 64% of applicants got information from newspapers, 15% from TV, 13% from radio.

  15. The campaign showed that media can be rather supportive to tobacco control efforts when they get clear message about services which are needed for the population, noncommercial and easily accessible.

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