Hiring a right creative agency, India

1. Six Steps to Steer Growth — Hiring a right creative agency, India The Indian advertising industry was at Rs 68,475 crore by the end of 2019, and is expected to grow at a substantial rate in the future as well-yet many businesses think they handle their marketing needs with an in-house team. But every smart entrepreneur understands the significance of working with the right creative agency. So if you’re trying to re brand or refine your communication and reach your target audience, you should seek help from professionals to sky-rocket your business growth. It’s normal that when you are used to involving yourself in every aspect of your company, transferring the creative task can feel like a considerable risk. Still, a creative agency’s skills and expertise can be just what you need to supercharge your business. Here are a few factors you should consider to find the perfect creative partner and avoid the heartache of imbalance expectations.

2. Know what creative agencies do (and don’t do) Many clients have a misconception that advertising agencies sell products. They hire an agency, and if the sales numbers do not improve, they curse the agency. Please be aware that an ad agency’s central job is to market your product or service to target customers that need what you want to sell. This can take considerable time, especially in an industry with extended sales cycles. Make sure the agency imbibes your goals. Creative agencies work more effectively when they have a clear understanding of your marketing goals, your products, target audience, competition, company history, and your overall long-term growth plan. You can help your agency with thorough information over all of these factors that give its team clarity and focus. Know how you want your brand to reflect Big brands usually play around the basic human desire to motivate consumers to buy their products (e.g., acceptance, fear, freedom, self- esteem, etc.) Be vigilant-the approach your company uses must be consistent with your brand to avoid confusion. You must keep your creative agency on the same to make sure the imagination doesn’t go wild. Know your creative agency’s process Without having a set process, it is unimaginable to brand or rebrand any business or products. While many creative agencies in India follow a specific method for projects, it is imperative to know your prospective agency’s processes. Most creative agencies functions with a straightforward “define, design and deliver” process, which may differ from agency to agency. Make

3. sure their process aligns with the scope of your project and the deliverables included in your plan. Develop the advertising budget like a team Usually, clients ask their agency to propose an advertising budget. However, you and your agency should work together to compose a budget and workflow and come to a mutual agreement that’s feasible for both parties. Without reaching a conclusion on the amount of time and money required to achieve your goals, your campaign may never get to see the light of the day. Thin budget over big budget If you think great promotion costs a fortune, you’re off-base. If you find the creative agency’s portfolio and their interest is towards enormous spending plans, flashy shoots, and overdoing with your budget, its better you kiss them goodbye. Budget can never be a constraint for creativity and inspiration. Source : https://medium.com/@ommdevsharma/six-steps-to-steer-growth- hiring-a-right-creative-agency-india-c08927bb556b