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Life Beyond LOLcats : Science and Social Media

Life Beyond LOLcats : Science and Social Media. Bethany R. Brookshire, PhD “ Scicurious ” @ scicurious scicurious@gmail.com. The internet: friend or foe?. Jeff Atwood, codinghorror.com. One model of the online science ecosystem. Rob Helpy -Chalk. Why use the internet?.

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Life Beyond LOLcats : Science and Social Media

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  1. Life Beyond LOLcats: Science and Social Media Bethany R. Brookshire, PhD “Scicurious” @scicurious scicurious@gmail.com

  2. The internet: friend or foe? Jeff Atwood, codinghorror.com

  3. One model of the online science ecosystem Rob Helpy-Chalk

  4. Why use the internet? Bik & Goldstein 2013, PLOS Biology

  5. A look on a linear scale: new media dominates Bik & Goldstein 2013, PLOS Biology

  6. The Internet: A Whole New World

  7. So You Want to Be on the Internet…

  8. Define your Goals • Examples of goals: • Disseminate information about a discrete event, such as a field expedition • Build a community of your scientific peers • Further specific policy or education goals (e.g., climate change legislation) • Communicate your science directly to a general audience Saturday Morning Breakfast Cereal

  9. Different goals lead to different outreach strategies Bik & Goldstein 2013, PLOS Biology

  10. Goals & time committment determine tools Bik & Goldstein 2013, PLOS Biology

  11. Finding Your Niche: New Content

  12. Finding Your Niche: New Perspective

  13. Finding Your Niche: Curation

  14. Finding Your Niche: BE YOU • http://i.imgur.com/vsmGS.gif

  15. Case Studies • Social Media has “social” in it for a reason

  16. The Good The World Listened!

  17. The Bad The World Listened… Oops.

  18. The Ineffective • Blogs • Be prepared to put in the time • Twitter • Who you follow • Who you tweet at/for • Facebook • When to engage Involvement makes or breaks social media

  19. Maintaining professionalism

  20. Using Social Media • Content =/= Audience!! • Advertise • Tweet • Google + • Network • No really, Network

  21. Tips and Tricks • Make Yourself Easy • Get in Touch • Tweet, email, leave a comment! We don’t bite. • Tags and Topics • Make a Series

  22. Questions

  23. Putting it in to Practice

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