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Surveying the Digital Future: The Impact of the Internet

Surveying the Digital Future: The Impact of the Internet. Lessons Learned from Five Years in the Field Jeffrey Cole Director, Center for the Digital Future at USC Annenberg School The Network Society and the Knowledge Economy March 6, 2005 Lisbon, Portugal. Lost Research Opportunity.

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Surveying the Digital Future: The Impact of the Internet

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  1. Surveying the Digital Future:The Impact of the Internet Lessons Learned from Five Years in the Field Jeffrey Cole Director, Center for the Digital Future at USC Annenberg School The Network Society and the Knowledge Economy March 6, 2005 Lisbon, Portugal

  2. Lost Research Opportunity • A Longitudinal Study of Television, beginning in 1948 could have found • Where the time for television came from • How it affected … consumer behavior, connection to the civic process, desire to travel, career goals and much else

  3. We are undertaking the study of the Internet that should have been conducted on television in the late 1940s

  4. United States Singapore Italy Sweden Japan Taiwan Great Britain India Iran Australia Bolivia Hong Kong Mainland China* Portugal South Korea Germany Hungary Spain Chile Argentina Brazil Philippines Macao Africa about to join Countries and Regions in Current Comparisons

  5. Lessons from Five Years in the Field

  6. The Advantages of Internet Experience are Disappearing • A subtle change noticed in the last year • Most apparent in countries with most greatest Internet penetration for longest time: U.S, Japan, South Korea, Canada, Great Britain • New users much more likely to be dial-up, experienced connect twice as long more likely to be on broadband • Experienced users connect from more places inside and outside the home

  7. 2. Internet Users Watch Less Television

  8. Users Non-users 30 26.3 24.3 25 22.9 20.9 20.4 20.2 20 18.7 18.3 18.1 17.5 16.8 16.2 15.9 15.6 15.5 14.5 Number of Hours 14.1 15 13.0 12.9 11.8 11.6 10.2 10 5 0 Britain Chile (Santiago) Germany Hungary Japan Korea Macao Singapore Sweden Taiwan USA Average Hours per Week Spent Watching Television:Users vs. Non-Users HTV x Usenet – 7 extra questions (10-22-03)

  9. How Has the Use of the Internet Changed the Amount of Time You Spend Watching TV? NetTV – Stage 6 (11-2-04)

  10. 3. The Internet has become the • Most Important Source of Information • (for Internet Users)

  11. How Important is the Internet as a Source of Information to You? NetInfo – Stage 6 (11-2-04)

  12. 4. Users Perceptions of the Reliability of Internet Information is High in Many Countries with Important Exceptions

  13. None of it or Some of it Most of it or All of it 80% 69.7% 59.7% 58.0% 60% 54.9% 54.0% 53.1% 47.3% Percent of Adult Users 40% 36.0% 32.3% 26.4% 25.3% 18.5% 18.3% 17.6% 20% 13.4% 13.3% 7.2% 7.1% 5.0% 4.8% 0% Britain China (Urban) Germany Hungary Japan Korea Singapore Spain Sweden USA Information on the Internet: Is it Reliable and Accurate? (Users Age 18 and above) Stage 5 – RELIA x Usenet (10-14-03)

  14. 5. Workers Feel the Internet has Made Them More Productive

  15. Has Your Internet Access at Work Made You More or Less Productive? NetProd – Stage 6 (11-2-04)

  16. 6. Frequency of Checking E-Mail High, but may be about to Change

  17. Frequency of Checking Email Femail – Stage 6 (11-2-04)

  18. How quickly should one reply to a personal e-mail message? (Experience) Q263 (E-2)

  19. CONTACT INFORMATION • Web: http:/digitalcenter.org • E-mail: cole@digitalcenter.org • Phone: (213) 437-4433

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