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PESTLE

PESTLE. Analysing Impact of External Factors on Business. PESTLE. Political Economic Social/Cultural Technological Legal Environmental. Political Factors. How will the following impact your business? How do we factor them into business decisions? Stability of the state and government

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PESTLE

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  1. PESTLE Analysing Impact of External Factors on Business

  2. PESTLE • Political • Economic • Social/Cultural • Technological • Legal • Environmental

  3. Political Factors • How will the following impact your business? • How do we factor them into business decisions? • Stability of the state and government • Type of government and its attitude to business (laissez faire or interventionist) • Attitudes to taxation – FISCAL POLICY • Attitudes to money – MONETARY POLICY

  4. Economic Factors • How will the following impact your business? • How do we factor them into business decisions? • The rate of inflation • The amount of unemployment • Exchange Rates • Interest Rates • Rate or prospect of economic growth • Business confidence

  5. Social/Cultural Factors • How will the following impact your business? • How do we factor them into business decisions? • Demographic factors, such as… • Aging population in Europe, young populations in MEDC and NIC countries (population pyramids), rising or falling population • Migration and minorities • Attitudes to women and gender roles • Changes in taste and fashion

  6. Technological Factors • How will the following impact your business? • How do we factor them into business decisions? • Speed of access to information • Language/Cultural barriers • New production techniques • Possibilities of internet marketing • Communications and transport infrastructure • Innovation in products and product development - attitudes

  7. Legal Factors • How will the following impact your business? • How do we factor them into business decisions? • Consumer protection legislation • Employee protection legislation • Competition • Social and environmental legislation

  8. Environmental Factors • How will the following impact your business? • How do we factor them into business decisions? • Emissions of greenhouse gases • Pollution • Waste disposal • Location of premises • Weather events and other disasters • Health issues

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