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E-Business for Airlines Unit 11

E-Business for Airlines Unit 11. Part A. P1 – P2 – M1 – D1 Types of e-business Current e-technology used by airlines Impacts of e-business on airlines Benefits of e-business for airline customers. Definition of e-Business.

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E-Business for Airlines Unit 11

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  1. E-Business for AirlinesUnit 11

  2. Part A • P1 – P2 – M1 – D1 • Types of e-business • Current e-technology used by airlines • Impacts of e-business on airlines • Benefits of e-business for airline customers

  3. Definition of e-Business • e- Business (electronic business) is in its simplest form, the conduct of business on the internet. It is a more generic term than e- commerce because it refers to not only buying and selling but also servicing customers and collaborating with business partners.

  4. Business to Consumer

  5. Promotions

  6. Advertising • Virgin Atlantic advertisement- what do you think? • http://www.youtube.com/watch?v=ebEDj7ZkOuA

  7. Bookings • How is it used?

  8. Travel Information • How is e-business used to provide travel information?

  9. Live arrival and departure information • Health advice for passengers • Terminal information • Airline facilities • Latest worldwide travel news • Let’s look at Book Flights, Holidays, Hotels, Car Rental with British Airways

  10. Business to Business

  11. E-Procurement • What does procurement mean to you? • Procurement is the action of obtaining goods or services for a business

  12. What sort of goods and services does an airline need to procure in order to run efficiently? LIST • In pairs, make a list of goods and services that an airline will need to procure to run efficiently.

  13. E-Procurement • Electronic methods are used at every stage of procurement: • Advertising contracts • Managing contracts • Evaluating tenders • Paying suppliers

  14. Benefits of E-Procurement • Reduces paperwork and increases efficiency • Helps to process orders more quickly • Speeds up payment

  15. Advertising • Cheap Flights - Book cheap flights to Europe with Ryanair • Why is this of benefit to businesses? • Marketing opportunity • Reaches mass market • Immediate impact

  16. In-Flight Internet Access

  17. In recent years airlines have had to keep up with emerging technologies and the demand for doing business 24/7. • Singapore Airlines • British Airways LCY-JFK only (OnAirtechnology) British Airways - Club World London City: On-board connectivity

  18. Current e-Technology used by Airlines

  19. Hardware • PC’s • Laptops • Tablets

  20. Internet • Email • Websites • Web pages • Can you think ways in which airlines use these?

  21. For internal communications • For external communications eg – procurement • Marketing • Bookings • Hyperlinks for customers eg- car hire, etc • Informing customers eg- email promotions

  22. Mobile Phones • Smartphones • Text applications • Can you think how an airline might use these to their benefit for staff and customers?

  23. Social Networking • Twitter • Facebook • Blogs

  24. In pairs, through research, find a scheduled airline, a charter airline and a low cost airline that use social networking to conduct business and feedback to the rest of the group.

  25. Self Check-In

  26. What are the benefits of self check-in to: • Passengers • Airlines

  27. Barcode readers • In what ways are these used in an airport?

  28. Scanning boarding passes • Scanning passports • Baggage

  29. Benefits : • Security reasons • Speed • Organisation

  30. For Next Lesson • Make a start on P1 – all points must include airline examples to support your assignment. • Any questions, please ask me or email me if I’m not around. We will look at: • Impacts of e-business on airlines • Benefits of e-business for airline customers

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