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Evolution and Future of Mobile Gaming: Strategies for Success

Explore the evolution of mobile gaming from 2005 to the present, focusing on quality control and development for video games, smartphones, and tablets. Learn about creating game departments, launching iOS games, and expanding to cross-platform releases. Discover monetization strategies, marketing tactics, and success factors in the industry.

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Evolution and Future of Mobile Gaming: Strategies for Success

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  1. ZF Mobilio Apps and Business Forum Bucuresti 25 Aprilie

  2. Evolutie 2005 - infintare Servicii de QA (controlul calitatii) pentru dezvoltatori de jocuri video si din 2009 pentru telefoane inteligente si tablete. 2008 Infiintarea departamentului de creatie jocuri. Inceputul dezvoltarii primului joc pe platforma iOS.

  3. Jocuri si premiere 2009 iOS, primul joc online 2010 Android, Bada, WP7, primul joc online cross platform

  4. Jocuri si viitor 2011 Consolidare, planificare 2012 Prezentarea SGAS la lansareanoului Apple iPad; noi frontiere

  5. Piete • Apple App Store • Google Play • Microsoft WM Marketplace • Samsung Bada • Other (Amazon, B&N, Sony, carriers)

  6. Modele • Paid (premium) • Free+DLC • Free+virtual currency (freemium) • Ad driven • Advergames

  7. Promovare • Reclame (in primul rand mobile) • Review-uri (pe site-uri sau pe magazine) • Descarcari “rasplatite” • Cross promotion (house ads, push notifications, in game notifications, cadouri) • Update-uri • Site-uri de retele sociale

  8. Monetizare • Clasic • DLC • B2B • Reclame • “Tip” TapJoy • Licentiere • Piraterie

  9. Cum am reusit? • Pasiune • Experienta • Nivel organizational • Profesionalism • Independenta

  10. Va multumesc! Andrei Lopata alopata@revosolutionsgames.com

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