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PENDEKATAN EFISIENSI PEMASARAN

PERTEMUAN ke-4. Lanjutan Bab 2. Beberapa p endekatan untuk menganalisis permasalahan dalam pemasaran. PENDEKATAN EFISIENSI PEMASARAN. Untuk mengukur market performance (penampilan pasar). Zainal Abidin , S.Pi , MP, M.BA. I. Marketing Margin. Contoh Menghitung Marketing Margin, etc:.

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PENDEKATAN EFISIENSI PEMASARAN

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  1. PERTEMUAN ke-4. LanjutanBab 2. Beberapa pendekatan untuk menganalisispermasalahan dalam pemasaran PENDEKATAN EFISIENSI PEMASARAN Untuk mengukur market performance(penampilan pasar) • Zainal Abidin, S.Pi, MP, M.BA

  2. I. Marketing Margin

  3. Contoh Menghitung Marketing Margin, etc: =(7297/11841.667)*100 Marketing Margin merupakan Marketing Cost + Profit Sehingga, Jika marketing Margin = 38,376; Marketing cost Share = 6,178; maka Profit share = 38,376 – 6,178= 32,198 Marketing Cost Share = (marketing cost /retail price) x 100

  4. The Effect of Marketing Cost on Selling Price

  5. Margin Price

  6. II. Marketing Efficiency Analysis 1. The Sherpherd’s formularfor marketing efficiency is given as:

  7. 2. The Sherpherd’-Futrel method for marketing efficiency is given as:

  8. The influence of socio-economic factors on catfish marketing income • The multiple regression model employed to examine the influence of socio-economic factors on catfish marketing income was implicitly defined as: Marketing Income (MKI) = f (GEN + AGE + MAS +EDU + EXP + ACC + COM + HOS) Where: GEN = marketers’ gender (Dummy: male=1; female=0) AGE = marketers ’age in years MAS = marketers’ marital status (Dummy: married=1; otherwise=0) EDU = marketers’ education (years of schooling obtained). EXP = marketers’ experience (years already spent in the business) ACC = access to credit (Dummy: accessed credit=1; otherwise=0) COM = cost of maketing in Naira (N) (note: $1= N145) HOS = household size (number of persons in the household).

  9. A case study:Vertical Cooperation and marketing efficiency in the aquacultureproducts marketing chain: a national perspective from Vietnam

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