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Being the Next Millionaire - Building the Next Killer Mobile Applications

Tips how to become a Millionaire by developing killer mobile applications

mazlanabbas
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Being the Next Millionaire - Building the Next Killer Mobile Applications

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  1. Being&the&Next&Millionaire& !"Building"the"Next"Killer" Mobile"Applica8ons! " Dr."Mazlan"Abbas" Wireless"Communica8ons"Cluster" MIMOS"Berhad" Email:"mazlan.abbas@mimos.my" (June%19,%2009)% page% Copyright%©%2007%MIMOS%Berhad,% 1!

  2. Agenda •  The question of ?What is the Killer Application?? has always been the hot topic for the telecommunication operators, service providers and the application developers. •  The presentation will cover some aspects of the questions such as: –  Knowing the Customers –  What are the killer applications? –  Can developing mobile data applications make money? –  How to develop such applications? –  What?s beyond SMS? –  Can I be the next Millionaire? –  The 10 TIPS of ?How-To? page% Copyright%©%2007%MIMOS%Berhad,% 2!

  3. Knowing Your Customers 3% page% Copyright%©%2007%MIMOS%Berhad,% 3!

  4. 100.1%& Mobile& 22.9%& Household&BB& [Source:!Household!use!of!the!INTERNET!Survey!2008,!SKMM]! page% Copyright%©%2007%MIMOS%Berhad,% 4!

  5. [Source:!Household!use!of!the!INTERNET!Survey!2008,!SKMM]! page% Copyright%©%2007%MIMOS%Berhad,% 5!

  6. 5.859M& PostAPaid& 28.914M& Mobile&Subs& 22.325M& PreAPaid& [Source:!Household!use!of!the!INTERNET!Survey!2008,!SKMM]! page% Copyright%©%2007%MIMOS%Berhad,% 6!

  7. Number of Broadband Subs by Technology Mobile& 22.5%& ADSL& 75%& [Source:!Household!use!of!the!INTERNET!Survey!2008,!SKMM]! page% Copyright%©%2007%MIMOS%Berhad,% 7!

  8. Internet Access No.%of%Hotspots% 355,400& Hotspots& [Source:!Household!use!of!the!INTERNET!Survey!2008,!SKMM]! page% Copyright%©%2007%MIMOS%Berhad,% 8!

  9. SMS Usage 20.5&Billion& SMS&Q4’ ’08& [Source:!Household!use!of!the!INTERNET!Survey!2008,!SKMM]! page% Copyright%©%2007%MIMOS%Berhad,% 9!

  10. Household Use of Internet [Source:!Household!use!of!the!INTERNET!Survey!2008,!SKMM]! page% Copyright%©%2007%MIMOS%Berhad,% 10!

  11. Internet by Gender [Source:!Household!use!of!the!INTERNET!Survey!2008,!SKMM]! page% Copyright%©%2007%MIMOS%Berhad,% 11!

  12. [Source:!Household!use!of!the!INTERNET!Survey!2008,!SKMM]! page% Copyright%©%2007%MIMOS%Berhad,% 12!

  13. [Source:!Household!use!of!the!INTERNET!Survey!2008,!SKMM]! page% Copyright%©%2007%MIMOS%Berhad,% 13!

  14. Monthly Income Salary [Source:!Household!use!of!the!INTERNET!Survey!2008,!SKMM]! page% Copyright%©%2007%MIMOS%Berhad,% 14!

  15. Difficulties in Developing Mobile Applications 15% page% Copyright%©%2007%MIMOS%Berhad,% 15!

  16. The Difculties in Developing Mobile Data Applications •  How to get Ideas? •  How do I get connected? –  Do I need a GSM Modem? –  Do I need a GSM Phone? •  How to start Mobile Programming? –  Is there any SDK? –  What software tools for development? •  What do I need? Is it expensive? How much do I need to pay for the SMS or MMS? •  How do I get Location Based Services? •  Can I commercialize my mobile data apps? •  Can the Telcos help? page% Copyright%©%2007%MIMOS%Berhad,% 16!

  17. Developing Mobile Apps with GSM Modem Mobile% Network% 019T3012345% Disadvantages:% • Using%normal%mobile%number%!%No%Branding% • Small%buffers%!%Lower%QoS% • No%Premium%Charges%!%No%special%charges% page% Copyright%©%2007%MIMOS%Berhad,% 17!

  18. Developing Mobile Apps with Short Codes Mobile% Network% 21500% Advantages:% • Using%Short%Codes%!%Branded% • Large%buffers%!%Higher%QoS% • Premium%Charges%!%Control%MO/MT%charges% page% Copyright%©%2007%MIMOS%Berhad,% 18!

  19. Go Beyond the Traditional Wallpaper and Ringtones How%to%Charge:% 1. Per%download% 2. Per%subscripYon% 3. Per%Month%/%Week%/%Day% page% Copyright%©%2007%MIMOS%Berhad,% 19!

  20. Mobile Contents page% Copyright%©%2007%MIMOS%Berhad,% 20!

  21. Choosing The RIGHT Business Model 21% page% Copyright%©%2007%MIMOS%Berhad,% 21!

  22. Option #1 1. Telco-Branded 2. Main Content Provider (CP) 3. Owned Content 22% page% Copyright%©%2007%MIMOS%Berhad,% 22!

  23. Option #1: Revenue Share – Telco Branded 100%% CP% CP% CP% 30%%to%40%% Telco% 60%%to%70%% Telco% page% Copyright%©%2007%MIMOS%Berhad,% 23!

  24. Option #2 1. Telco-Branded 2. Content Aggregator (CA) 3. Do Not Own Content 24% page% Copyright%©%2007%MIMOS%Berhad,% 24!

  25. Option #2: Revenue Share – Telco Branded CP% CP% 100%% CP% CA% CA% 30%%to%40%% Telco% 60%%to%70%% Telco% CA% CP% X%%% Y%%% page% Copyright%©%2007%MIMOS%Berhad,% 25!

  26. Option #3 1. 3rd Party Branded 2. Main CP 3. Owned Content 26% page% Copyright%©%2007%MIMOS%Berhad,% 26!

  27. Option #3: Revenue Share – 3rd Party Branded Telco% #2% 100%% 3rd% CP% CP% 3rd%CP% 50%% Telco% 50%% Telco% #1% page% Copyright%©%2007%MIMOS%Berhad,% 27!

  28. Option #4 1. 3rd Party Branded 2. Content Aggregator (CA) 3. Do Not Own Content 28% page% Copyright%©%2007%MIMOS%Berhad,% 28!

  29. Option #4: Revenue Share – 3rd Party Branded Telco% #2% 100%% CP% 3rd% CA% CP% CP% 3rd%CA% 50%% Telco% 50%% Telco% #1% 3rd%CP% CP% X%%% Y%%% page% Copyright%©%2007%MIMOS%Berhad,% 29!

  30. ?Build Once, Deploy Everywhere? CP% CP% Telco% #2% Telco% #3% CP% CA% Open%FMC™% Telco% #1% Telco% #4% page% Copyright%©%2007%MIMOS%Berhad,% 30!

  31. Building the Killer Applications? page% Copyright%©%2007%MIMOS%Berhad,% 31!

  32. Mobile Revenue is Growing •  Mobile apps revenue to hit US$17.5B by 2012 •  The global market for mobile applications is forecast to reach US$17.5 billion in the next two years, according to a new study commissioned by GetJar, claimed to be the world?s second largest app store. •  The study claimed the number of downloads would climb from 7 billion last year to 50 billion by 2012 - a 92 percent year-on-year increase. •  Apple?s App Store is the leading player, but GetJar said that the number of app stores had risen from just four before 2008 to 48 today page% Copyright%©%2007%MIMOS%Berhad,% 32!

  33. page% Copyright%©%2007%MIMOS%Berhad,% 33!

  34. Ability to Aggregate Services With%different%services%deployed%through%Open%FMC™% …%they%can%easily%be%combined%together% Movie% Tickets% RingT tones% MovieT Yckets% RingT tones% Web%Services%Interface% Open%FMC™% ResulYng%in%increased%revenue%opportuniYes%and%improved%user%experience% SMS/MMS/Internet% SMS/USSD/Java%Applet% 3G/WiFi/ WiMAX% Love&the&Movie?& To&download&the& ringtone&for&the& movie&soundtrack& theme,&Enter&code& #733QW& Ticket&Purchase& ConfirmaOon&& (Press&Confirm)& Movie&ShowOme&is& 8.00pm& Movie% Tickets% RingT tones% page% Copyright%©%2007%MIMOS%Berhad,% 34!

  35. Ability to Aggregate Services With%different%services%deployed%through%Open%FMC™% …%they%can%easily%be%combined%together% Movie% Clips% (MMS)% Movie% Tickets% RingT tones% MovieT Clips% MovieT Yckets% RingT tones% LocaYon% Presence% Web%Services%Interface% LocaYon% Based% Services% Open%FMC™% ResulYng%in%increased%revenue%opportuniYes%and%improved%user%experience% SMS/MMS/Internet% SMS/USSD/Java%Applet% 3G/WiFi/ WiMAX% Love&the&Movie?& To&download&the& ringtone&for&the& movie&soundtrack& theme,&Enter&code& #733QW& Ticket&Purchase& ConfirmaOon&& (Press&Confirm)& Movie&ShowOme&is& 8.00pm& Movie% Clips% (MMS)% Now&Showing&@& GSC& Download&Movie& Clip?& Movie% Tickets% RingT tones% LocaYon% Presence% page% Copyright%©%2007%MIMOS%Berhad,% 35!

  36. Ability to Aggregate Services With%different%services%deployed%through%Open%FMC™% …%they%can%easily%be%combined%together% Movie% Clips% (MMS)% Movie% Tickets% RingT tones% Online% Bookstore% MovieT Clips% MovieT Yckets% RingT tones% LocaYon% Presence% Online% Bookstore% Web%Services%Interface% LocaYon% Based% Services% Open%FMC™% ResulYng%in%increased%revenue%opportuniYes%and%improved%user%experience% SMS/MMS/Internet% SMS/USSD/Java%Applet% 3G/WiFi/ WiMAX% Love&the&Movie?& To&download&the& ringtone&for&the& movie&soundtrack& theme,&Enter&code& #733QW& Ticket&Purchase& ConfirmaOon&& (Press&Confirm)& Movie&ShowOme&is& 8.00pm& Movie% Clips% (MMS)% Now&Showing&@& GSC& Download&Movie& Clip?& Love&the&Book?& To&download&a& discount&coupon,& Enter&code& #532RW& Movie% Tickets% RingT tones% LocaYon% Presence% Online% Bookstore% page% Copyright%©%2007%MIMOS%Berhad,% 36!

  37. Got An Idea for the Killer App? 37% page% Copyright%©%2007%MIMOS%Berhad,% 37!

  38. Eco-System for ?Visionaries? page% Copyright%©%2007%MIMOS%Berhad,% 38!

  39. Building IMS Eco-System in Malaysia page% Copyright%©%2007%MIMOS%Berhad,% 39!

  40. Open FMC™ Platform •  Enable the efcient and rapid creation and support of IMS/SIP applications •  Standardize the interfaces linking applications to wireless network elements (OSS & BSS) through the use of the fexible object-oriented and web technologies. •  Create a common and reusable set of development tools •  Enable content developers maximize the full latitude of Open FMC™ services •  Innovate and rapidly deploy mobile services. page% Copyright%©%2007%MIMOS%Berhad,% 40!

  41. Wanna Be One of The Millionaires? 10 Tips “ “How-To” ” Work with the Telcos 41% page% Copyright%©%2007%MIMOS%Berhad,% 41!

  42. The 10 TIPS – ?How-To? 1.  Survey the market and survey the apps that have been launch by the telcos in Malaysia. Do not duplicate things which have been launched unless yours is being proven to be better (features and can get more revenue). Ensure you have good technical support to convince the telcos. A good product need to have proper customer service support and clear product roadmap. Its not something which is "one-of" sort of app. You cannot simply "run" away after selling the product to the telcos. Have a system that can consolidate your data (trafc) against the telcos. There might be variances that you might challenge with the telcos. And normally the telcos have the right to use their trafc data to make payment to you. Ensure your apps have the right capability to charge the customers. Get a reliability system to host your application. Cannot aford any downtime. 2.  3.  4.  5.  page% Copyright%©%2007%MIMOS%Berhad,% 42!

  43. The 10 TIPS – ?How-To? 6.  A telco can commercialize with a techno-preneur but if possible (advisable), work with an established company (CPs) that have establish relationship with the telcos to be your business partner. Its easier to convince this way rather than an unknown company. Be fexible in your business model. You might lose in the short term but gain in long term. There are times when the telcos didn't realize that a revenue share model can be very risky to them and fnally they have to pay A LOT to the CPs. How they wish they just buy the solution.... Get to know the people in the telcos to ensure you have the buy-in. Some sales life-cycle can be 1 month but some can be 6-12 months period. Don't expect fast wins. Don't raise your hope so much if there is a verbal agreement from the telcos. Things are so "volatile"... Decisions can change very fast. Get an ofcial award letter. 10.  Ensure that your products have the trust from the customers. Don't cheat them and try to make fast money. 7.  8.  9.  page% Copyright%©%2007%MIMOS%Berhad,% 43!

  44. Thank%You% page% Copyright%©%2007%MIMOS%Berhad,% 44!

  45. page% Copyright%©%2007%MIMOS%Berhad,% 45!

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