Reducing Youth Exposure to Unhealthy Food Marketing: Prioritizing Research, Action, and Advocacy

1. Food Advertising and Marketing to Children: RWJF Research Roundtable III ~ Welcome! April 4-5, 2011 Academy for Education Development Washington, DC

2. ACTION ADVOCACY EVIDENCE Coordinated Approaches to Reducing Youth Exposure to Unhealthy Food Marketing Communities Creating Healthy Environments Salud America! Food Marketing Workgroup Food Trust Savethe Children Leadership for Healthy Communities Healthy Kids, Healthy Communities National Policy and Legal Analysis Network RWJF Center to Prevent Childhood Obesity IOM Standing Committee ChildObesity 180 Rudd Center for Food Policy and Obesity Healthy Eating Research Childhood Obesity Modeling Network Bridging the Gap African American Collaborative Obesity Network Hudson Institute National Collaborative on Childhood Obesity Research (NCCOR)

3. The 4 P’s of Food Marketing Advertising/ Promotion Product/ Packaging U.S. Children Price Placement Source: Sonia Grier and Shiriki Kumanyika

4. Macro-Level Societal and cultural norms Community and Organizational Agriculture and economic policies, food subsidies Exposure to healthy and unhealthy foods and ads in schools , communities Food price/taxes Home/ Family Local public health programs, policies, media campaigns Media and public education campaigns Individual Gov’t food assistance Programs, • Psychosocial • food norms, • preferences • knowledge • attitudes • skills, supports • role models • Biological • age • gender • genes • physiology Individualized health care interventions Household environment and feeding practices, incl. portion size Access to healthy/unhealthy foods in communities (grocery stores, corner stores, fast food, farmers markets) Local health care services/coverage Parent/child care provider training and education National healthcare policy Land use, zoning, business incentives Food advertising and marketing, industry regulation and self-regulation Point-of-purchase information, promotions in restaurants, convenience/grocery stores Federal policies (children’s food advertising, food labeling, Healthy & Hunger-Free Kids’ Act, Farm Bill) Food Industry action (product, packaging, pricing, placement) Source: Orleans, 2007

5. High Projected Population Impact – Projections from Australia Source: Haby, Vos, Carter et al., 2006

6. Today’s Aims • Review progress since 2005/6 IOM Report Food Marketing to Children and Youth and highlight new developments/cutting-edge research • Prioritize research on children’s food marketing that will advance policies and practices to reduce youth exposure to unhealthy food marketing and activate the public, parents and youth – by 2015?! • Outline ways to broaden our networking and collaboration across research, action and advocacy

7. Watershed • Best bets (targets) for policies, practices, regulations or environmental changes able make a difference in children’s/adolescents’ food environments, norms,  diets, health and BMI?  reduce disparities/inequities in exposure to unhealthy  food marketing? short- and long-term impact? • Best opportunities and approaches in next 4 years (e.g., research, action, advocacy, communication, consumer engagement, strategic alliances)? • feasible and politically viable actions at federal, state and local levels • sufficient evidence, advocacy, potential to spur consumer demand/coalition action? • “Game changers?” (def: Nike’s systematic approach to programming to  increase movement worldwide) • strategies that are relatively new, not well known or well exploited, powerful motivators, have high ROI, are relevant to large populations, are characterized by feedback loops, synergies, “win-win’s” and lend themselves to strategic alliances. (~ disruptive innovations?)