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Prototype Presentation CS 411 Blue Team Fall 2007 Slides Presented By: Tom Hager

Prototype Presentation CS 411 Blue Team Fall 2007 Slides Presented By: Tom Hager. ThrillTracker. ThrillTracker Team Overview. The Thrills. What A Drag…. Blue Team Survey. Members of the Blue Team surveyed 40 people that have been to a major theme park in the past 10 years.

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Prototype Presentation CS 411 Blue Team Fall 2007 Slides Presented By: Tom Hager

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  1. Prototype Presentation CS 411 Blue Team Fall 2007 Slides Presented By: Tom Hager ThrillTracker CS 411 Blue Group

  2. CS 411 Blue Group ThrillTracker Team Overview

  3. CS 411 Blue Group The Thrills

  4. CS 411 Blue Group What A Drag…

  5. CS 411 Blue Group Blue Team Survey Members of the Blue Team surveyed 40 people that have been to a major theme park in the past 10 years. In visiting an amusement park, what has been the one element that has taken away from the overall experience?

  6. CS 411 Blue Group Blue Team Survey

  7. While waiting in line may be expected by the patron, it is obvious from the results that this takes away from the overall experience of going to a theme park. Blue Team Survey Observation CS 411 Blue Group

  8. Our domain expert agreed with our findings, stating: “Avoiding lines is a fundamental desire for people who attend public venues. Recent news articles would support your presumption as well, regarding the willingness of patrons to pay for it [the ThrillTracker].” - Mr. Doug Stagner Director of Operations, Busch Gardens Europe Professional Opinion CS 411 Blue Group

  9. CS 411 Blue Group The Problem Poor real-time data collection and feedback on park patron habits leads to inefficiencies in park utilization, causing a failure to maximize patron satisfaction and park revenue.

  10. CS 411 Blue Group The Goal Our goal is to provide a system utilizing real-time data collection methods that both increases the satisfaction of the patrons and the revenue of the parks.

  11. CS 411 Blue Group Turn real-time data collection via RFID… …into satisfaction by offering an enhanced patron experience!

  12. CS 411 Blue Group Presenting…ThrillTracker ThrillTracker

  13. CS 411 Blue Group Current Park Flow

  14. CS 411 Blue Group Proposed ThrillTracker Flow

  15. CS 411 Blue Group Major Functional Components

  16. CS 411 Blue Group Prototype MFCD

  17. CS 411 Blue Group What Thrill Tracker Will Do • Provide real-time attraction data and statistics • Create additional revenue for the park • Allow patrons to customize a multiple ride itinerary from one of our convenient kiosks • Enhance patron tracking • Provide information services through kiosks • Provide additional means for targeted marketing

  18. CS 411 Blue Group What Thrill Tracker Won’t Do • Show real-time where every patron is anywhere in the park • Ensure maximum efficiency of all attractions • Eliminate lines at attractions • Eliminate congestion throughout the park • Allow patrons to schedule an unlimited number of attractions

  19. CS 411 Blue Group Prototype Demonstration • RFID Interface • Patron GUI • Administrator GUI

  20. CS 411 Blue Group What is RFID? RFID – Radio Frequency Identification There are two types of RFID: • Active • Passive The main difference is that active RFID has its own battery power source, where as passive RFID achieves its charge from radio waves.

  21. CS 411 Blue Group Why RFID?

  22. CS 411 Blue Group Phase 2 Budget * Staff are full time employees for a 6 month period

  23. CS 411 Blue Group Item Part Number Quantity Price Cost RFID Antennae Gates Envision Ware 6 $2,000 $12,000 RFID Writer GAOF5 2 $80 $160 RFID Cards Mifare 1K 100 $0.70 $70 Development Servers Dell 2950 5 $3,200 $16,000 Application Servers Dell 2950 5 $3,200 $16,000 RFID Kiosk Slab X2 3 $3,000 $9,000 Routers Cisco 2611 5 $365 $1,825 Notebook Workstations HP nx6325 11 $875 $9,625 MS SQL Developer Toolkit 1 $50 $50 MS Visual Studio Pro 4 $799 $3,196 MS SQL 2005 5 $13,819 $69,095 Total Phase 2 Equipment and Software Budget $137,021 Total Phase 2 Budget $717,629 Phase 2 Budget

  24. CS 411 Blue Group Year Park Yearly Attendance Season Days ThrillPass Royalties RFID Pass Royalties Revenue By Park 1 Busch Gardens Europe 2,600,000 162 $405,000 $548,750 $953,750 1 Busch Gardens Africa 4,310,000 364 $1,092,000 $804,500 $1,896,500 2 Cedar Point 3,100,000 162 $405,000 $673,750 $1,078,750 2 Kings Dominion 2,500,000 162 $405,000 $523,750 $928,750 2 Universal Orlando 6,100,000 365 $1,095,000 $1,251,250 $2,346,250 3 Universal Hollywood 4,700,000 365 $1,095,000 $901,250 $1,996,250 3 Six Flags Great America 2,860,000 162 $405,000 $613,750 $1,018,750 3 Kings Island 3,300,000 162 $405,000 $723,750 $1,128,750 Per Park Revenue By Year

  25. CS 411 Blue Group Break Even Analysis

  26. CS 411 Blue Group Return On Investment • Pilot customer amortized cost of $148.6K per year over five years • Cost per season day is $900 for a 162 day season • Only 180 passes required to break even at $5 each • If an average of 2000 passes are sold per day, realized profit is $1.5 Million for the customer • 1000% return on the initial investment • ThrillTracker Inc. will receive a $1 royalty on each $5 ThrillPass sold and $.25 on non-ThrillPass RFID tickets • Estimated first year revenue of $2.85 Million

  27. CS 411 Blue Group Return On Investment The less time patrons spend in line…. • More time to visit shops and concessions (and spend money) • Better experience at the park • More likely to return to the park • Better distribution throughout the park

  28. CS 411 Blue Group Conclusion “It's been my experience that real time data is a good thing... I do see value, from the facility operator's perspective, of having real time data; especially if reporting can be automated and formatted to meet specific needs.” - Mr. Stagner

  29. CS 411 Blue Group Appendix

  30. CS 411 Blue Group Patron Places RFID Pass Near Scanner Pass Detected No Can The Pass Be Read ? Display Error No Is The Pass Valid ? Run The Account Setup Routine No Yes Is There An Associated Account ? Run The Account Access Routine Retrieve Account Data From Data Base Store Account Data In Data Base Process Flow: Access Of Thrill Tracker Account Via Kiosk

  31. CS 411 Blue Group Patron Places RFID Pass Near Scanner Pass Detected Can The Pass Be Read ? No Red Error Light Yes No Is The Pass Valid ? Yes No Run The Account Update Routine Run The Account Access Routine Yes Green Light Open Gate Is The Ride And Time Correct ? Retrieve Account Data From Data Base Update Account Data In Data Base Process Flow: Ride Access Using Thrill Pass

  32. CS 411 Blue Group Blue Team Survey For a small fee, no more than $5.00, would you be willing to pay for a customized itinerary whereby you could shorten your wait for selected attractions?

  33. CS 411 Blue Group Blue Team Survey

  34. CS 411 Blue Group References • http://www.safetzone.com/ • http://en.wikipedia.org/wiki/RFID • http://www.themeparkinsider.com/reviews/ • http://en.wikipedia.org/wiki/Busch_Gardens_Europe • http://www.rcdb.com/pd20.htm • http://blog.tmcnet.com/wireless-mobility/rfid-vs-wifi-for-hospital-inventory-tracking-systems.asp • http://www.tech-faq.com/rfid.shtml • http://www.envisionware.com/gates • http://www.dell.com/content/products/features.aspx/pedge_2950?c=us&cs=04&l=en&s=bsd • http://www.smartcardworld.com/mifare1k.asp • http://www.techdefenders.com/productcart/pc/viewPrd.asp?idcategory=8&idproduct=2047

  35. CS 411 Blue Group References cont. • http://www.slabb.com/public/x2/overview.html • http://www.microsoft.com/industry/hospitality/solutions/guesttechnologiesarticle.mspx • http://www.informationweek.com/story/showArticle.jhtml?articleID=47208448 • http://www.safetzone.com/stz_product_reporting.htm • http://www.allbusiness.com/technology/computer-hardware-radio-frequency/10661-1.html • http://news.com.com/Theme+park+takes+visitors+to+RFID-land/2100-1006_3-5366509.html • http://www.pdcorp.com/crowd-control/ • http://www.mousepal.com/ • http://www.sptimes.com/2004/12/15/Columns/Busch_Gardens_bucks_g.shtml

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