Unit 4 Attending Fairs and Exhibitions

Unit 4 Attending Fairsand Exhibitions 制作单位：应用外语系公共英语教研室 gongzuo20000@yeah.net

1 Getting Things Ready 2 3 Things to Do Things to Write Career Skill Description

Section 1Getting Things Ready In this unit, you will learn how to: 3 2 1 • prepare a catalogue • make preparation for attending Fairs • get information related to Fairs

Listen and Write Related Information Read and Think Things to Do Activity Two back Section 2Things to Do Activity One

Section 2 Things to Do Related Information: Attending Fairs Every year there are thousands of exhibitions and Fairs being organized throughout the world. There are two main participants in a fair, which are known as Exhibitors and Buyers (or Visitors). In general, take Canton Fair as example, as an Exhibitor, the followings should be done to attend a it: To apply for the Stand of the Fair To make catalog to introduce your company and your product

Section 2 Things to Do back To get ready to receive customers To get the Application for Invitation To get Visa Application To get registration

back Section TwoThings to Do Activity One Listen and Write offer specialize guarantee booth vendor option specific reap professional approach

next Section TwoThings to Do Question 1 How to decide what show to attend ? Read and Question 2 What does a trade show offer? Think Question 3 If you want to sell products, how can you find buyers for your product?

s w Read and Think Which Trade Show to Attend? There is a trade show for every conceivable purpose these days. When you are deciding what trade show to attend, the key is to be clear about your goals. That will guarantee you get the most value out of it. 1. Find products or services to buy If you are looking for a specific product, you should choose a trade show with as many vendors as possible for the product you are shopping for, which can give yourself much more options and a much greater selection area.

s w Read and Think 2. Find buyers for products or services that you sell If you want to sell products, it helps to be clear about who your customers are. For instance, if your company specializes in fireplaces, and you have a booth at a home show, you now have to compete with all the other fireplace vendors that have booths at the same show. While in a wine-tasting trade show, you will be able to target many of the same clients but with far less competition. As you see, your product doesn't necessarily have to fit the theme of the trade show: it only has to fit the customer.

back w Read and Think 3. Build a professional network with people on either a local or national scale As the old saying goes, it's not "what" you know but "who" you know that matters. And trade shows offer an excellent forum to meet and greet other professionals. First, select a trade show aimed at your professional groups, ask questions to make sure you understand their business and explain a little bit about what you do and how you will be able to help them in their business. Then, exchange business cards and ask to schedule a formal meeting later on to discuss it in greater depth. These three approaches, when used well, will help ensure that your trade-show dollars reap incredible dividends. Just remember, focus on what you want out of the trade show first. Then, choose the trade show that best helps you accomplish that goal. (341 words) translation

next Read and Think Task 1 Test your problem-solving ability. What is China Import and Export Fair? China Import and Export Fair, also called Canton Fair, is held twice a year in spring and autumn since it was inaugurated in the spring of 1957. It has become a comprehensive international trade event in China with the longest history, the largest scale, the most complete exhibit variety, the broadest distribution of buyers, the biggest buyer attendance, the greatest business turnover, and the soundest credibility.

next Read and Think Task 2 Tell whether thefollowing statements are true or false. Write T for True and F for False. 1. To be clear about your goal is the key to decide what trade show to attend. 2. As a buyer, you should choose the trade show with few vendors for the products you are shopping for. 3. The trade show with as many vendors as possible for the product you are shopping for can offer yourself more options. 4. It will be helpful to be clear about who your customers are if you want to sell products. 5. When attending a trade show your product has to fit the theme of the show. 6. Trade shows offer an excellent forum to meet and greet other professionals. T F T T F T

next Read and Think Task 3 Give brief answers to the following questions. 1. What are the goals of attending a trade show? Find products or services to buy; find buyers for products or services that you sell and build a professional network with people on either a local or national scale. 2. How do you decide which trade shows to attend? When deciding which trade show to attend, the key is to be clear about the goals. 3. What should you do if you are looking for a specific product? We should choose a trade show with as many vendors as possible for the product.

next Read and Think 4. What will help you if you want to sell your products? It helps to be clear about who the customers are. 5. Where can you find an excellent forum to meet and greet other professionals? Trade shows offer an excellent forum to meet and greet other professionals. 6. What should you do to ensure that your trade-show dollars reap incredible dividends? Focus on what you want out of the trade show first. Then, choose the trade show that best helps you accomplish that goal.

Read and Think next Task 4 Match A with B 1- g 2-b 3-h 4-f 5-j 6-a 7-i 8-c 9-d 10-e

Read and Think Task 5Fill in the blanks with the right words or phrases. Change the form where necessary. 1. The trade show __________ a chance to practice your English. 2. They ________________ the delivery of our products on time. 3. To attend a fair you should have a ____________ target. 4. Their company _____________ the artificial flowers. guarantee specializes in compete with professional specific option focus on reap as many as possible offer offers have guaranteed specific specializes in

back Read and Think professional 5. He is confident in his _______________ ability. 6. My job in the company is to ______________overseas clients. 7. We have no _______________ in that kind of product. 8. We ______________ what we sow. 9. We cannot hope to _____________ so experienced a company. 10. We must unite ____________ people ___________. focus on option reap compete with as many as possible

Prepare a Catalogue Complete a Catalogue Things to Write Activity Two:Applied Writing back Section 3Things to Write Activity One: Task-based Writing

back Section 3Things to Write Activity One: Task-based Writing Prepare a Catalogue Task 1 Study the following tips for writing. Task 2 Study the following language for writing. Task 3 Study the following model for witing. Task 4 Find a company online, study the catalogue

back Section 3Things to Write Task 1 Study the following tips for writing. When preparing a catalogue for the fair, in general, you should include the following: 1. Company information: a brief introduction to your company:name, history, reputation, trade, and so on. 2. Product information: names, models (型号), photos with descriptions, specification, price, place of origin, payment terms, etc. of your products. 3.Contact information:address, contact person, email address, telephone, fax, website, etc.

Section 3Things to Write Task 2 Study the following language for writing. registered capital 注册资金 specialize in 擅长于, 专攻 deal in 经营 wholesalers 批发商 importers 进口商 distributors 分销商

back Section 3Things to Write Sentence patterns: ... is a professional manufacturer of furniture. Our company specilizes in the trade of cosmetics (化妆品). … Company is well known for exportation of shoes. Our main products include towels, bed-sheets and blankets. Our corporation ranks high in the world. … has established partnerships with the wholesalers, importers and distributors from eighty countries and regions all over the world. If you have any question, please don't hesitate to contact us.

Section 3Things to Write Task 3 Study the following model for witing. CATOLOGUE OF GUANGDONG LIGHT INDUSTRIAL PRODUCTS IMP. & EXP. HOLDINGS CORPORATION 1. Introduction Number of Staff: 101 Registered Capital: 128,680,000 (RMB) Year of Foundation: 1994 Business Type: Trading With more than 30 years history of handling import and export trade, GLIP is one of the key developing enterprises in Guangdong province. It is well known for exportation of light industrial products. We deal in thousands of merchandises and 43

Section 3Things to Write main-registered trademarks and follows ISO9001 international quality management system with the certificate granted by the BSI Company. Our quality policy is "quality priority, reputation first, service sincere, customer satisfactory.” 2. Products Showroom Product Name: Antique Furniture Model No. : at002 Place of origin: Guangdong, CHINA Brand: GLIP Description: Wooden with good quality.

Section 3Things to Write Model No. : at003 Place of origin: Guangdong, CHINA Brand: GLIP Description: pure wooden with good quality. 3. Contact us Company Name: GUANGDONG LIGHT INDUSTRIAL PRODUCTS IMP. & EXP. HOLDINGS CORPORATION Address: 52, DEZHENG ROAD SOUTH, GUANGZHOU, CHINA

back Section 3Things to Write Province/city: GUANGDONGGUANGZHOU Post code: 510110 Person to Contact: Linda Huang Tel: 86-020-83331499 Fax: 86-020-83330181 Website: http://WWW.GLIP.COM.CN

next Section 3Things to Write

back Section 3Things to Write Task 2 Complete the company profile by translating the Chinese given in brackets into English. GUANGDONG FOREIGN TRADE IMP. & EXP.CORP 1. Introduction Number of Staff: 350 1) _________________ (注册资本): 36930000(RMB) Year of Foundation: 1984 Business Type: Trading Exhibition Record: 104, 103, 102, 101, 100 Canton Fair GFTC 2) ____________________ (成立于1984年). Since 1990, the company's annual Registered Capital was established in 1984

Section 3Things to Write volume of import and export amounts to 500 million US Dollars, and it 3) _________________________________ (位列“中国进500强企业”). 4) __________________________ (主要从事于) production of and trade in furniture, stationery & sports goods, daily necessities and household appliance. 2. Products Showroom Name: Breakfast set Category: Furniture--Furniture for Domestic Indoor Model No.: bb1 5) ________________ (产地): CHINA Brand: GFTC Description : good quality, good price, patent owned ranks among China's top 500 enterprises It has mainly been engaged in Place of origin

Section 3Things to Write Contact us 3. 6) _________________ (联系方式) Company Name : GUANGDONG FOREIGN TRADE IMP.& EXP.CORP. Address: 15-18/F GUANGDONG FOREIGN ECONOMIC & TRADE BUILDIN 351# TIANHE ROAD, GUANGZHOU CITY Province/city: GUANGDONG, GUANGZHOU Post code: 510620 Person to Contact: Yadan Chen Tel: 86-20-38800027 Fax: 86-20-38802495 Website: http://www.gftiec.com

back Read and Think Which Trade Show to Attend? There is a trade show for every conceivable purpose these days. When you are deciding what trade show to attend, the key is to be clear about your goals. That will guarantee you get the most value out of it. 1. Find products or services to buy If you are looking for a specific product, you should choose a trade show with as many vendors as possible for the product you are shopping for, which can give yourself much more options and a much greater selection area.

back Read and Think Which Trade Show to Attend? There is a trade show for every conceivable purpose these days. When you are deciding what trade show to attend, the key is to be clear about your goals. That will guarantee you get the most value out of it. 1. Find products or services to buy If you are looking for a specific product, you should choose a trade show with as many vendors as possible for the product you are shopping for,which can give yourself much more options and a much greater selection area.

back Read and Think 2. Find buyers for products or services that you sell If you want to sell products, it helps to be clear about who your customers are. For instance, if your company specializes infireplaces, and you have aboothat a home show, you now have to compete withall the other fireplace vendors that have booths at the same show. While in a wine-tasting trade show, you will be able to target many of the same clients but with far less competition. As you see, your product doesn't necessarily have to fit the theme of the trade show: it only has to fit the customer.

back Read and Think 2. Find buyers for products or services that you sell If you want to sell products, it helps to be clear about who your customers are. For instance, if your company specializes in fireplaces, and you have a booth at a home show, you now have to compete with all the other fireplace vendors that have booths at the same show. While in a wine-tasting trade show, you will be able to target many of the same clients but with far less competition. As you see, your product doesn't necessarily have to fit the theme of the trade show: it only has to fit the customer.

back Read and Think 3. Build a professional network with people on either a local or national scale As the old saying goes, it's not "what" you know but "who" you know that matters. And trade shows offer an excellent forum to meet and greet other professionals. First, select a trade show aimed atyour professional groups, ask questions to make sure you understand their business and explain a little bit about what you do and how you will be able to help them in their business. Then, exchange business cards and ask to schedule a formal meeting later on to discuss it in greater depth. These three approaches, when used well, will help ensurethat your trade-show dollarsreap incredible dividends. Just remember, focus onwhat you want out of the trade show first. Then, choose the trade show that best helps you accomplish that goal. (341 words)

TheEnd ThankYou！

Unit 4 Attending Fairs and Exhibitions