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Air Canada Inflight Safety Video

This informative documentation video by Emily Law effectively guides domestic passengers on AC Boeing 767 flights in safety procedures. Utilizing high contrast colors, recognized logos, and realistic visuals with audio cues and music to engage all passengers. However, limitations include non-realistic colors and low-resolution monitors.

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Air Canada Inflight Safety Video

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Presentation Transcript

  1. Air Canada Inflight Safety Video Emily LawEnglish 392AOctober 15, 2002

  2. Genre • Documentation video • Informative product (vs. persuasive) • Accessed … • Prior to departure of flight • Before information is needed • Visually and temporally

  3. Purpose • To help one perform a task on an as-needed basis • Replaces the need for a demonstration by a flight attendant • Promotes safety of passengers on flight, alongside with information card

  4. Audience • Specific to domestic passengers on AC Boeing 767 • Children and adult alike • Business and hospitality class

  5. How does the video guide the audience’s focus?

  6. Colour • Separation of layers • Figure/Ground contrast(monochrome vs. colour) • High saturation of colours • “color spots against a light gray or muted field highlight and italicize data, and also help to weave an overall harmony.” (Tufte 83) • Colour as representation • To represent reality and enliven

  7. “Layout” • Audio: Text • Visual: Pictures • Music: Negative space • Realistic diagrams, people • Recognised logo, symbols, and icons • Direction of visual scanning (LR, TB) (ex. Air Canada logo: bottom right)

  8. Effectiveness and Limitations • Effectiveness • Best Inflight Safety Video • All passengers can access information • Limitations • Non-realistic colours vs. realistic • Low resolution monitors

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