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Hello Indiana!

Hello Indiana!. Happy April!. Hello!. “Doing” Community Based Advocacy. Why “Do” It?. Geek the Library. Everyone has something they “geek”—something they are passionate about—and the public library supports it all. Research-Based.

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Hello Indiana!

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Presentation Transcript

  1. Hello Indiana!

  2. Happy April! Hello!

  3. “Doing” Community Based Advocacy

  4. Why “Do” It?

  5. Geek the Library Everyone has something they “geek”—something they are passionate about—and the public library supports it all.

  6. Research-Based • All of this is based on research results from a study conducted by OCLC in 2007, and funded by the Gates Foundation. The study investigated the following question: • Can a large-scale library support campaign effectively increase and sustain funding for U.S. public libraries by reaching and influencing the segments of the voting population that have the most potential to become committed library supporters? • Overall, the key to increasing funding support for the library is to change the library conversation, and the library perception, from services and information, to a conversation about how the library provides transformational opportunities for each resident and the community. • This report is available at www.oclc.org/reports/funding

  7. Why This Works Takes the library into the community and starts a conversation about community passions When you increase awareness, you change behavior Results in informed, passionate library supporters (even if they are not library users) who drive change

  8. Begin with awareness • Create internal &external library • SUPPORTERS

  9. Awareness vs. Advocacy ADVOCATE --to speak or write in favor of; support or urge by argument; recommend publicly

  10. Three Phases to Successful Advocacy Based on the Geek the Library campaign • Create Awareness • Asks “Whatdoyougeek?” • Generate Engagement • Localizes the campaign and gets you out into your community • Encourage Action • Shifts messaging to put more focus on the value of your library and the need for funding

  11. 1. Awareness Creates Engagement

  12. Ask the community first • Start by knowing what’s important to your community • Reach out to your community in the community– find out what’s important to non-users • Go where they are!

  13. 2. Engagement Creates Story

  14. Use Outcome Based Information Facts make you think Emotion makes you act Now that you know what matters to the community– talk about it Use information that has positive outcomes for your community Use personal stories– how your services affected someone

  15. 3. Story Creates Support

  16. Story and Support Create Change Information ≠ Transformation

  17. Connect, Connect, Connect Create community advocates Partner Create relationships with your stakeholders

  18. Outcomes “I learned not to try to do it all by myself.” “You reach more people because the messaging isn’t just coming from the library.” “The community embraced their inner geek.” “We learned lessons in negotiating and relationship building.” “We fundamentally changed the library’s relationship with much of the community.”

  19. I geek questions!

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