A Few Common Mistakes to Avoid When Designing a Website

1. A Few Common Mistakes to Avoid When Designing a Website A website design service for healthcare can help develop a responsive website design that can attract more potential patients and healthcare consumers, and boost conversions with the right strategies. The introduction of the Affordable Care Act has allowed more Americans access to health insurance and health care services than ever before. It has increased the number of people seeking the services of healthcare providers. According to a recent study, 80% of Internet users (about 93 million Americans) search for medical information online. This shows that the current (and future) patients are already looking for medical information online. People search for information about the symptoms they experience or to know more about a medical condition or get reviews about physicians before consulting them. With more number of people now relying on Google for medical information, it has become important for hospital units and medical practices to have a good website and a proper digital marketing strategy. The first step towards online marketing is creating an appealing healthcare website design. While word of mouth and other traditional methods of finding a doctor are still effective, with these many people looking for healthcare information online, a good medical website design is essential for doctors. This is because a website is the first place where a user comes in contact with a medical practice or medical brand. A well-designed site can also provide credibility and marketing support to potential partners and patients. Many people will tell you that you can build a website all by yourself with some inexpensive software but that is not true. Today, there are many web designers available in the market. But choosing the right

2. vendor is essential to ensure that you have a good online presence and potential patients can find you online. A user-friendly website helps your targeted customers to find what they are looking for easily, and users will stay longer on your site. If a website is not user-friendly, then there are higher chances for bounce rates. The following are some of the common web design mistakes that should be avoided. •Poor or mediocre navigation or usability index: Good navigation in a website is important or else users may leave the page quickly. Poor navigation is one of the common mistakes in web design. An easy-to-use website increases conversion rates and also helps you stay ahead of competitors. •Longer time for page loading: People are generally impatient and if your website takes more than 3 seconds to load then users tend to click the back button. More loading time results in increased bounce rates. •Unresponsive web design: A website that is compatible with desktops may not be compatible with mobiles or tablets. Today with the rising use of mobile phones, many people go online using their mobile phones. Therefore it is important for businesses to have a mobile-friendly website. A responsive / mobile-friendly website performs much better than an unresponsive one. Studies have shown that people prefer mobile browsing and if they find that a particular website doesn’t work well on smartphones, then they will swiftly move on to another site. •Ignoring design aesthetics: For every website, it is important to have a basic design aesthetics. Make sure that the website does not use inappropriate photos or videos in the wrong places.

3. Make sure that your font size is not too small that makes it difficult for users to read. The use of white space should also be taken into consideration. •Use of lots of links that open new browser windows: Opening up multiple sites at a time would provide a bad experience to users and make it difficult to navigate. Moreover, this can slow down device performance too. •Too many social media icons on top of the page: Sometime seven websites that welcome users end up encouraging them to leave quickly due to distractions like too many social media icons at the top of the website. •Not secure website: Today, data breaches are very common, so not having a secure website is like a red flag to search engines as well as website visitors. If a user has to share his/her personal details, then it is important to have a secure website. Having a non-secure website can affect your ranking also. Hire a Professional Website designer Creating a quality website requires proper understanding of graphic design, the various types of web design software, programming and coding, and Internet marketing. A good website designer will know the specs of different browsers and computer platforms as well as how search engines crawl websites. A reliable website design service for healthcare can help develop a responsive website design that can attract more potential patients and healthcare consumers to your website and boost conversions with the right strategies. 800-670-2809 www.medresponsive.com