Content Marketing for Website – Are You On The Right Track?

1. Content Marketing for Website – Are You On The Right Track? This article highlights certain warning signs any business should be aware of while developing content for their targeted audience. Delivering the right content to the right audience at the right time is the key to any businesses’ successful content marketing strategy. Even if you work hard to improve your SEO and content results, there are chances that you may leave something behind. Professional SEO services in Long Island can support your business with custom content writing strategies designed to attract your target audience. The Right Content – Hard to Reach A report from Vennli, discussed in Search Engine Journal’s recent blog finds that more than 51% of marketers are not delivering the right content. According to the report, certain key challenges faced by marketers include technology, content strategy, and lack of confidence in planning new content.

2. Though 60% marketers are developing content strategies in 2019 compared to 43% in 2018, many marketers are unable to implement these strategies. The major issue reported is that 48% of marketers are creating content based on request within their organization, rather than following a planned strategy. It is also highlighted that •only 22% of marketers build content around buyer personas •less than 15% align content to the customer journey and •only 10% of respondents felt strongly they were delivering the right content Check these warning signs to improve your content strategy: Reduced organic traffic Organic traffic is the number of visitors to your website directly from a search engine’s search results. If you face an unexpected decline in your website visits, find out what went wrong. You can naturally improve your SEO and boost organic site traffic by creating quality educational content that resonates with your ideal buyers. Often the issue will be that no one will be searching around the topic that you’re writing about. Check out the topics your audience is searching for and research keywords based on this. Blogging is of high value, as regular blog posts can create a large catalogue of helpful, persona-optimized content centered on your market niche. Valuable content with specifically researched keywords is essential to increase organic search results. Google Analytics’ “Acquisition” option provides access to organic traffic data. Under the “Campaigns” dropdown menu, select “Organic Keywords.” Content not created based on keyword research Keyword research should go hand in hand with your content and SEO efforts, as it will ensure that you’re writing about topics that are being searched for. While choosing keywords, think about your reader first. Content marketers have to use these relevant keywords to find out the topics they should write about and the phrases they should use while writing. Neil Patel’s blog on effective keyword research suggests that you first create a list of initial set of keyword ideas and then categorize them into terms based on brand, products, complementary products, competitor, substitute products and audience. The next step is to know what terms the

3. targeted audience uses to describe your products or services. To know this read blog posts, comments, forums, LinkedIn groups, and all social media content related to your industry. Google Webmaster tools can help to find out what search terms people are using to get to you. Before using those keywords, you should also check the competition. Readers are not engaged with your content Even if you are writing regular content in the form of blogs, articles, pages and more, readers may not read it. The reason for this poor engagement can be that readers aren’t finding the content especially valuable, or it doesn’t provide the information they are looking for. Low click-through rate also indicates that your content lack something. This problem can be solved by understanding how people search and their user intent. Provide informative content based on their interested topic. Also adjust your page tagging elements such as title and description to make it more relevant and thus encourage users to click open and read the page. Knowing the reader’s search intent also prevents content marketers from targeting the wrong keywords. Consider longer tail terms, as short forms can mislead readers. For instance, if a plastic surgery practice is trying to push their Brazilian Butt Lift procedure in search engines and they are using the short term “BBL” for this treatment, it happens that this acronym can mean a variety of things in search engines. If I search “BBL”, the first search refers to Big Bash League and only then this procedure comes,

4. Not on top of the industry’s latest news and trends Content marketers who are writing for the same website for a long period may fail to bring in new ideas and topics to write about. As a result, your blogs may not stay on top of your industry’s news session. To prevent this, you should •Come up with timely and relevant content topics •Know the most recent trends, challenges, and needs •Keep an eye on competitive activity Subscribing to key publications, setting up Google Alerts around your keyword set, reading Google News stories, and participating in forums will help you to be aware of the changing trends in the industry. You content is all promotional and not unique Never use content marketing campaigns only to promote your products or services. This will not engage your audience. The golden 80/20 rule suggests that 80% of your content should be informative and educational, while only 20% should promote your offerings. Also, if there’s nothing unique in your content, readers will not find any difference from other similar websites. Even while writing about a much discussed topic, try to make it unique with additional reports or findings. Make sure to create strong headlines that can invite readers. For instance, if the blog is about choosing an SEO company and imagine a reader is searching for this topic. In the search page, it was only Forbes that came up with a unique title – Knowing your audience and providing priority for their concerns while writing content can help you to get rid of all these warning signs. Search algorithms also rate unique content highly and so providing more valuable and relevant content not only attracts readers, it also improves your page rankings. For busy professionals, it is ideal to outsource their digital marketing requirements to an experienced SEO company. www.medresponsive.com 800-670-2809