Top Five Benefits of Using Social Media for Law Firms

1. Top Five Benefits of Using Social Media for Law Firms Social media optimization (SMO) plays an important role in successful law firm marketing. Digital marketing has become an important aspect of doing business in any industry. Law firms are no exception in this case. Social media optimization (SMO) plays an important role in a successful law firm marketing strategy. In simple terms, SMO is all about devising a strategic social media plan that helps create a better connection with the target audience and improve the online presence of a brand. It is an effective, yet cost-friendly way to improve online visibility, strengthen brand reputation and generate additional leads for a legal practice. However, with emerging technological advancements, effective management of social media platforms has become extremely challenging. Many legal practices are opting for social media optimization services to handle their social media accounts. There are several benefits law firms receive from social media marketing. Active social media pages help improve SEO and position attorneys as thought leaders within their

2. specific practice area. Here discussed are some top ways in which law firms can benefit from social media – •Attract Prospective Clients– Utilizing social media platforms is one of the best ways to attract new clients. As per reports from the American Bar Association, about 35 percent of lawyers who use social media professionally have been able to gain new clients. •Create Brand Awareness–As per a report from Sprout Social (2019 Index), about 44 percent consumers have reported an increase in personal social media usage. A strong social presence helps spread the message among the right audience and increase brand awareness. •Establish Thought Leadership– Social media optimization can help showcase their area of expertise. This in turn attracts prospective clients, helps establish brand credibility, and win the trust of target audiences. •Engage Target Audience Group - Social media platforms are not only used to build social connections but also to consume content and engage with brands. A law firm can use social media platforms to remain engaged with their target audience groups – by providing them with informative content, answering their queries, resolving their issues, and thereby turning them into prospects. •Improve SEO Efforts– There is a definite correlation between improved social signals and search engine rankings. Google continues to increasingly bring in dynamic content such as social feeds into search results. Building a strong social presence may help in controlling more visible space on search results for a law firm. As mentioned above, there are various ways in which law firms can benefit from social media marketing. As each specific social media platform has its own set of benefits, it is better to evaluate each of these platforms, and use these insights to determine where your efforts can be most successful. Following a social media strategy checklist for law firms will ensure that they remain focused on their individual goals. Relying on the services of a reputable SEO company providing outsourced legal marketing services can help implement effective strategies and make sure that your law firm stays ahead of the competition. www.medresponsive.com (800) 941-5527 info@medresponsive.com